Best Press Release Templates for Janitorial, Cleaning & Pest Control Services

In This Guide:

• 1 customizable press release template showing all core components in action
• 2 hypothetical press release samples — one for a janitorial service, one for pest control
• 12 essential elements to include when writing a press release for cleaning or pest control businesses

If your cleaning, janitorial, or pest control business is looking to get noticed, one of the most effective tools at your disposal is a well-crafted press release. Whether you’re announcing a new service, entering a new market, or highlighting an innovative approach to pest management, knowing how to communicate that news professionally can set you apart from the competition. This guide walks you through everything you need — from a ready-to-use customizable template to real-world examples and a breakdown of the key components every strong press release should have.

When a Press Release Makes Sense for Your Cleaning Business

Not every business update warrants a press release, but certain milestones absolutely do. Launching a new service line, expanding into a new city, earning an industry certification, or adopting greener cleaning methods are all newsworthy moments that can drive real attention to your brand. A well-timed press release does more than inform — it positions your business as a credible player in the industry, builds trust with prospective clients, and opens doors with local media. The key is making sure what you’re announcing offers genuine value to your audience, whether that’s a new service benefit, a competitive advantage, or a community-oriented initiative.

Press Release Template for Janitorial, Cleaning, or Pest Control Services

FOR IMMEDIATE RELEASE
Headline:
[Your Company] Introduces [Cleaning/Pest Control] Solutions to [City/Area]
Dateline:
[City, Date]
Introductory Paragraph:
[Your Company Name], a provider of [describe your service briefly, e.g. eco-friendly pest control solutions], has announced the launch of its [cleaning/pest control] services in [specific area or city]. The services are designed to meet the growing demand for [mention a unique selling point, e.g. sustainable cleaning solutions] in the community.
Body:
[Your Company Name] specializes in [briefly describe what your company does, mentioning any unique methods or products]. The team is available [mention availability, e.g. 24/7] to meet the needs of [mention your target customers, e.g. homeowners and businesses] in [City/Area].
–Detail 1: [Expand on your services, methods, or any unique selling propositions.]
–Detail 2: [Discuss the range of services offered and the areas served.]
–Detail 3: [Mention any partnerships, certifications, or affiliations.]
Multimedia Elements:
[Link to several high-resolution photographs of your team performing the services you offer].
Quotes & Testimonials:
“[Your Company] has been providing [cleaning/pest control] services for [specify time]. We are committed to using eco-friendly solutions safe for both the planet and the people,” says [Name, Title]. “We believe in creating cleaner, healthier spaces, contributing to the well-being of the community.”
Call to Action:
For more information, visit [Your Website]
Boilerplate:
Founded in [year], [Your Company] provides [janitorial/cleaning/pest control] services for clients in [list locations]. [Here you can talk about your awards, certifications, charity initiatives, etc.]
For more information, visit [Your Company’s Website].
Contact Information:
[Name]
[Phone Number]
[Email]
[Website]
[Physical Address]

Press Release Examples for Janitorial, Cleaning, or Pest Control Services

Sometimes the best way to understand how a press release should read is to see it in action. Below are two sample press releases — one for a commercial janitorial company at launch, and one for a humane pest control operation entering a new market. These are fictional examples meant to illustrate proper structure, tone, and messaging.

Sample Press Release: Commercial Office Janitorial Company Grand Opening

FOR IMMEDIATE RELEASE
Sparkling Solutions Announces Grand Opening, Offering Office Building Janitorial Services

Albany, NY, June 14th, 2023 – We are proud to announce the grand opening of Sparkling Solutions — a professional janitorial company dedicated to keeping office buildings clean, healthy, and fully operational.

Sparkling Solutions brings together a team of trained cleaning specialists who rely on eco-friendly products and cutting-edge sanitation techniques to deliver consistently spotless results. The company serves businesses of all sizes and builds customized cleaning schedules tailored to each client’s specific needs and operational hours.

[Insert high-quality images/videos of clean office spaces and the team in action.]

“A clean office isn’t just about appearances — it directly impacts employee productivity and morale. Our team holds itself to the highest standard every single time we walk through a client’s door,” says John Smith, CEO of Sparkling Solutions.

[Include an About section with specific information about your company — who founded it, why, any certificates you have, etc.]

For more information, visit [Website Link]

Media Contact:
John Smith
(123) 456-7890
[email protected]
www.sparklingsolutions.com
123 Clean Street

Sample Press Release: Ethical and Humane Pest Control Company Launch

FOR IMMEDIATE RELEASE
Harmony Pest Control Announces Humane Pest Management Solutions Now Available in Springfield

Springfield, July 17th, 2023 – Harmony Pest Control, a company built around the principle of ethical wildlife management, is officially open for business in Springfield. The company addresses pest-related problems in homes and commercial spaces without resorting to harmful or lethal methods — a growing priority for environmentally conscious property owners.

Rather than extermination, Harmony Pest Control focuses on safe capture and relocation, giving pests a second chance while protecting the homes and health of its clients. The approach reflects a broader philosophy: that humans and wildlife can coexist when managed responsibly and with care.

[Insert high-quality images/videos showcasing humane pest removal and relocation procedures.]

“Everything we do is rooted in respect — for our clients, for the environment, and yes, even for the animals we remove. Pest control doesn’t have to be cruel to be effective,” shares Don Smith, Founder of Harmony Pest Control.

Harmony Pest Control was founded to fill a gap in the market for pest management that puts environmental responsibility first. The company serves residential and commercial clients across Springfield and surrounding areas, offering solutions that align with modern sustainability values.

Press Contact:
Don Smith
(321) 654-0987
[email protected]
harmonypest.com
321 Central Ave, Springfield

Key Components Every Cleaning or Pest Control Press Release Needs

Writing a press release that actually gets picked up and read comes down to covering the right elements. Here’s what every strong press release in this industry should include:

1. Headline: Write something sharp and specific that immediately communicates your main announcement — for example, “[Your Company] Rolls Out Green Cleaning Program Across Downtown [City].”
2. Dateline: Always open with the city and date of your release. This tells readers and journalists where you’re based and confirms the news is current.
3. Introductory Paragraph: Your opening paragraph should answer the five W’s — who, what, when, where, and why — in a way that hooks the reader from the first sentence.
4. Body: This is where you expand on the details. Cover your services thoroughly, maintain a professional tone, and avoid jargon that might confuse a general audience.
5. Multimedia Elements: Including high-quality photos of your team, your workspace, or your equipment makes the release more visually compelling and increases the chance media outlets will feature it.
6. Quotes and Testimonials: A strong quote from your company’s founder, CEO, or a happy client adds a human element and builds credibility in ways that plain text often can’t.
7. Call to Action (CTA): Give readers one clear next step — visit your website, book a consultation, or call your office. Avoid stacking multiple CTAs, as this dilutes the message.
8. Boilerplate: A two-to-three sentence “About Us” paragraph at the bottom of your release gives journalists the background context they need about your company.
9. Contact Information: Make it easy for reporters, bloggers, or prospective clients to reach you. Include a name, phone number, email, website, and physical address.
10. Closing Marks: End the press release with “###” — this is standard industry notation signaling to editors that the document is complete.

Once you’re done with the press release, make sure that it reaches your target audience through distribution channels such as media outlets and social media in various formats.  AmpiFire is a content amplification software that enhances the visibility of your press releases by converting them into various formats like blog posts, infographics, and videos. It then distributes this content to high-authority sites, so it reaches a broad audience, including journalists, bloggers, and influencers. AmpiFire converts your press release into multiple different formats before distributing it to many high-authority sites, helping you reach a much wider audience. Try AmpiFire Today

Once your press release is written and polished, distribution is everything. A great release that sits in an inbox doesn’t move the needle. Consider using content amplification platforms that convert your press release into multiple formats — blog posts, slideshows, audio snippets, and video — then push them across high-authority channels where journalists, bloggers, and potential clients are actively browsing.

Frequently Asked Questions

What should a janitorial service press release always include?

At minimum, your press release needs a compelling headline, a concise company introduction, details about what makes your service newsworthy, and clear contact information for media follow-up. If you have customer testimonials or recent achievements, those are strong additions that boost credibility and make your announcement more persuasive.

How do you make a cleaning service press release stand out from the rest?

The best way to differentiate your release is to lead with what makes your business genuinely different. Whether that’s a commitment to non-toxic, biodegradable cleaning products, a specialized service for medical facilities, or a community partnership with local organizations — lean into the unique angle and tell that story clearly.

What’s the right time to send out a press release for a janitorial business?

Timing matters more than most people think. The start of a new fiscal quarter is a natural moment for business announcements, as is the completion of a significant project or the rollout of a new service. Aligning your release with relevant industry events, local awareness campaigns, or seasonal cleaning trends can also give it an organic boost in visibility.

How do you write a headline for a janitorial press release that actually gets attention?

Lead with a specific, measurable outcome or a benefit that speaks directly to your target audience. A headline like “New Commercial Cleaning Protocol Cuts Client Facility Downtime by 25%” is far more compelling than a generic announcement because it gives the reader an immediate reason to care.

What’s the most effective way to distribute a cleaning service press release?

A multi-channel approach works best. Submit directly to local newspapers, trade publications, and online news outlets in your niche. Share the release on your website’s newsroom or blog, distribute it via your email list, and post it across your social media profiles. The goal is to meet your audience wherever they already are rather than waiting for them to find you.