Product Sampling for CPG: Introduce Food & Drinks to Purchase-Intent Customers

Jul 10, 2023

Let Test Dryve take you to the next generation of product marketing with in-store and digital demos that introduce your products only to those most likely to purchase. Check out their strategy today!

In a market that is oversaturated with products of varying quality and price points, it's no longer enough to have a good product - you need to get it in front of as many purchase-intent customers as possible, too. Test Dryve will show you how!

CPG veterans Matt Matros and Krik Angancian harness their individual experiences from their successful brand ventures LIMITLESS and Protes, respectively, to offer a product sampling strategy that goes beyond traditional affiliate marketing and nurtures lifelong customer relationships.

Visit https://www.testdryve.co/ for more information!

Research shows that because there are so many products in the market, 80% of consumers want personalization from retailers, and 72% won’t purchase a new item until after they’ve sampled it or read a review. By giving customers a low-risk chance to try out your product, you build their confidence in your brand and satisfy their need for a more personalized marketing approach.

With its network of reputable publishers, Test Dryve's strategic approach has succeeded in the traditional and digital marketplace, and global gaming applications like NBA2K and influential parenting blogs like "On My Kid's Plate," work exclusively with the marketing company. These partnerships give you a highly targeted audience, ensuring maximum reach and effective use of your marketing budget.

You can expect customized, compelling ad units crafted at no extra cost, as well. The marketing experts at Test Dryve collaborate with you to develop your product trial offers, but you give the final approval for the campaign.

Test Dryve is optimally positioned in the emerging 'cookie-less' marketing landscape, with campaigns unaffected by changes in cookie usage. This is due to the platform's strategy of driving sales and customer acquisition through direct link partnerships with publishers.

Serving a wide range of Consumer Packaged Goods (CPG) categories, including food, beverage, beauty, home, personal care, and pet products, Test Dryve has proven to be an effective marketing partner for over 100 brands. Brands like TRU Energy, Magic Mind, eBoost, Huron, Strips, and Wicked Cuts have found success through Test Dryve’s unique approach, particularly with trial packs sold for under $10 with free shipping, and sample-to-rebill offers for potential recurring customers.

Test Dryve’s pay-for-performance model puts brands firmly in control of their marketing spend. Brands decide their sales targets, set their budget limits, and only pay for actual converted orders, ensuring that every dollar spent translates to a new customer.

Integrating seamlessly with all major e-commerce platforms, including Shopify and Shopify+, Test Dryve ensures the privacy and security of its partners, by eliminating the need for admin access or their login details. Orders are tracked using secure deep links, recording them directly onto the e-commerce platform of choice.

Test Dryve's personalized product sampling is a valuable tool for brands to reach customers and develop long-term engagement. It also allows them to get insights from customer data, helping them effectively tailor their products to satisfy the demands of the market. Test Dryve takes your marketing investment and produces high levels of customer satisfaction, retention, and lifetime value for your brand. With the company, you can build a powerful, customer-centric brand that stands the test of time.

Check out https://www.testdryve.co/ today!

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