Give Purchase-Intent Customers Samples of Your Brand: Create CPG Demo Campaigns

Jul 18, 2023

Do you want to reach as many customers as possible? Test Dryve is a master at introducing consumer packaged goods (CPG) to purchase-intent customers. Check them out today!

After months or years of product development, testing, licensing, and production, you shouldn't let your product hang out gathering dust. Get your brand out there! Let people enjoy your product! Need help reaching those people? Contact Test Dryve today!

Co-founded by CPG industry veterans Matt Matros and Krik Angancian, Test Dryve offers you a sampling service that puts your products in front of as many purchase-intent customers as possible. The company's marketing strategy involves offering trial packs at an affordable price point, under $10 with free shipping, and convenient sample-to-rebill deals for potential recurring customers.

For more information, visit

Serving various CPG categories, like food, beverage, beauty, home, personal care, and pet products, Test Dryve has worked with over 100 brands, including TRU Energy, Magic Mind, eBoost, Huron, Strips, and Wicked Cuts. These brands utilize Test Dryve's extensive network, including parenting blogs like "On My Kid's Plate" and global gaming applications such as NBA2K. With such high-profile partnerships, Test Dryve ensures you reach a highly targeted audience, maximizing your market penetration and effectively using your marketing budget.

Test Dryve follows a pay-for-performance model, which empowers you to take full control of your marketing spend. You can set your sales targets, define your budget limits, and only pay for actual converted orders. This approach ensures maximum return on investment, making every dollar spent count towards attracting new customers.

The marketing platform integrates flawlessly with all major e-commerce websites, including Shopify and Shopify+. For your privacy and security, they do not require admin access or login details. Order tracking is handled through secure deep links, ensuring all transactions are recorded on the chosen e-commerce platform. Moreover, Test Dryve is designed for a cookie-less marketing environment and uses direct links to drive sales and customer acquisition.

Matros and Angancian, with their roots in successful brand ventures LIMITLESS and Protes, respectively, have leveraged their experiences to offer a marketing strategy that goes beyond traditional affiliate marketing. Their new marketing strategy represents a fresh, strategic approach in a highly competitive industry.

Product sampling is one of the most effective ways to introduce new products to the market because it creates an opportunity for direct interaction between you and the consumers, which leads to valuable feedback for future product development and marketing strategies. Test Dryve's sampling campaigns often stimulate word-of-mouth marketing, as satisfied customers are likely to share their positive experiences with others. Furthermore, their product sampling campaigns can generate immediate sales and drive long-term customer loyalty.

However, aside from lowering CAC, product sampling provides valuable insights into consumers' preferences, behaviors, and purchase intentions. It allows you to test your products in real-world scenarios and get an immediate response from potential customers. This data can inform marketing strategies, helping you target your audience more accurately and enhance your products based on direct consumer feedback.

Check out to get started!

Web Analytics