This Seafood QR Traceability Tool For Restaurants Increases Supply Transparency

May 7, 2022

iFoodIQ is a proven and informative seafood traceability platform built in Phoenix, Arizona (623-440-1726). It tells the stories of the hard-working fishermen supporting sustainable capture/harvesting methods, helping restaurant owners pass ocean to plate food intelligence along to their patrons.

This Seafood QR Traceability Tool For Restaurants Increases Supply Transparency

If you own a restaurant, you know that one of the most important components of your business is the story behind the seafood you’re sourcing.

When you use iFoodIQ, you get every ocean to plate detail about the fish and shellfish you’re purchasing. iFoodIQ keeps the seafood supply chain accountable, which your customers will appreciate.

When you know you’re buying local and responsibly harvested seafood, and you can pass this information along to your customers, you’re giving them a reason to feel good about their menu choices, and their choice to dine at your restaurant as well.

iFoodIQ gives you the tools you need to not only ensure the seafood you’re investing in was caught and stored according to NOAA guidelines, but it also gives you access to a free branded QR code you can place on your menu to align yourself with the full ocean to plate story your customers can then enjoy reading about.

iFoodIQ is a division of Food Marketing Solutions, experts with 20 years of experience in branding and marketing strategies for the food industry.

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Today’s consumers recognize the role sustainability guidelines play in protecting our oceans, and many will go out of their way to support these efforts. The iFoodIQ traceability platform provides a level of transparency that confirms the seafood your chef has purchased is fresh, local, and was responsibly harvested.

The platform’s marketing technologies give you an engaging branded QR tool that contains extensive traceability data, beginning with the name of the vessel that set out to capture your fish and shellfish, a chart that pinpoints the exact capture location, and a short bio about the ship’s captain.

The software traces the raw product as it makes its way from ship to auction. All information is summarized in your branded QR code. Once scanned the QR code reveals each of these steps through a vibrant, user-friendly interface that makes learning about the process easy, interesting, and reassuring, and builds valuable goodwill among your patrons.

The US is a global leader in responsibly managed fisheries and sustainable seafood. When you buy US seafood you’re helping your customers are make healthy, sustainable choices.

As one of the biggest and most valuable markets in the world, US fisheries have become an international model for addressing the challenges facing global ocean fisheries today. They have some of the strictest regulations in the world that include scientific monitoring and enforcement by Federal Fisheries authorities, something you can feel good about playing a part in.

The iFoodIQ traceability platform gives you the transparency needed to make informed purchasing decisions that support sustainability, strengthen your local economy, and position you as a leader in your industry.

Are you ready for a marketing tool your customers will love? Visit to find out more.

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