The Best Business Card Alternative For Trade Shows: Custom NFC Challenge Coins

Apr 28, 2023

You can now commission a run of custom challenge coins from Gray Water Ops, complete with their patented NFC chip integration technology.

Some studies suggest that, regardless of the nature of the interaction, you have around 7 seconds to make a good first impression. Those 7 seconds can determine the future of a personal or professional relationship, and it is crucial that they be treated with extreme importance.

With that in mind, let's imagine 2 business scenarios:

In the first, you meet a new potential business partner. You approach, exchange pleasantries, and extend your hand to pass off your business card. While this may be a pleasant interaction, that card goes directly into a pocket or bag where it will then be lost, forgotten, or discarded. In this scenario, the first impression you gave was one of a standard, boring business attitude - your 7 seconds have expired, and you've done yourself no favors in that time.

Now, imagine a second scenario: You approach that same client, smile, shake hands, but now instead of passing off a flimsy paper business card, you drop a heavy metal coin into the individual's palm. It has weight, meaning, and purpose. It is an object that can be held and turned over in the hand, it is tactile. Now, rather than immediately forgetting the interaction, your contact is intrigued; they want to know more. However, the surprises don't stop there. You invite them to take out their smartphone and pass it over the surface of the coin. As they do so, your contact information and website immediately appears on their screen. In those few seconds, you have cemented a new business relationship in a way that is unique to you - a total success.

This is not pure fantasy, of course: these coins exist, and are now available from Gray Water Ops! Get your custom bulk order of NFC-integrated challenge coins today to turn every business interaction into a completely elevated event.

To read more about the tech that powers these coins, visit

Gray Water Ops coins are created in the best interest of professionals and members of private organizations nationwide. These challenge coins are intended to be a modern, bespoke way to promote your business or cause using a combination of quality artwork and integrated NFC chip technology.

Each coin produced by Gray Water Ops contains their patented near-field communication chip, embedded in the steel housing of the coin. Each housing is then die-pressed to seal in both the chip and the layered design, in turn creating a product that will not wear out or degrade, and which will function as programmed no matter what.

These embedded NFC chips can be useful in a wide variety of scenarios, from professional meet and greets to client-side promotions. These coins can be distributed to your staff as a way to instantly transfer contact information to clients and peers using the NFC technology, or to clients, where the chips can be used to link to members-only websites, loyalty programs, or exclusive deals.

A spokesperson for the company said, “You can now have a custom-designed Gray Water Ops NFC Smart Coin as a unique, high-end item that shows appreciation to your business or organization. Imagine the convenience and cost-saving of having all your staff carry a single custom-branded metal coin in their pocket instead of traditional business cards. Say goodbye to the hassle of fumbling through business cards or losing those piles of paper cards”

The Gray Water Ops in-house design team is available to help you create custom artwork for your order, rendered in a range of materials. Currently, coins can be created using soft or hard enamel finish, as well as metallic options in colors such as gold, silver, copper, brass, bronze, and black nickel.

These coins have never been available anywhere else on the market before: when you order your custom coins, you will be among the first in the world to possess an original Gray Water Ops NFC Smart Challenge Coin.

Gray Water Ops has created non-NFC coins for some of the most respected companies and organizations in the nation in the past. The company is owned and operated entirely by veterans, who strive for the highest standard of product quality and customer satisfaction.

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