Multimedia Content Marketing For Pavers: Lead Generation With Blogs & Podcasts

Oct 6, 2023

Paving and surfacing companies looking to improve their online presence, look here! Brigins Digital Consultants are experts in growing businesses just like yours through multimedia content that targets your local target audience.

Did you know that businesses that blog generate 67% more leads than those who don't bother with any content at all? This insight is something that business owners of local paving and surfacing companies like yourself can utilize when you're trying to grow your business. And I know you probably see two problems here: 1. You don't have time, and 2. You're not a blogger. That's why we have guys like Brigins Digital Consultants! They are experts in growing small businesses through hyperlocal content marketing, paving the way (pun intended) for your success!

Hyperlocal content marketing is a very handy tool when it comes to establishing yourself as an industry leader in your area. And thanks to Brigins Digital Consultants' extensive network of reputable media outlets, you can get your company's message published on NBC, local Fox, and CBS sites! These multimedia content campaigns significantly increase your online presence and allow you to focus on what you do best while the customers roll in!

To learn more about how it works and to book a meeting, go to

Content marketing is a cost-efficient alternative to conventional methods like PPC (Pay-Per-Click) and Facebook ads. While paid ads can give good results, they are not enough to build trust with potential clients, not to mention the fact that many people use AdBlock. By crafting content that resonates with your target audience, Brigins aims to give you a competitive edge and help you build long-lasting relationships with customers.

Okay, but what about actual results? The agency says that you'll significantly increase your Google rankings within 6 months! This makes you visible to more people in your vicinity who are looking for your help, meaning both you and your neighborhood benefit from this.

Are there other ways to get me quick results? Sure, there are many different strategies that come with their pros and cons. What makes hyperlocal content marketing stand out is that you improve your rankings and create brand awareness at the same time. Medium Magazine reports that 78% of consumers perceive custom content as an effort to build long-term relationships, saying it's an efficient tool for attracting and keeping customers. Further, the article points out that content marketing generally costs 62% less than traditional marketing methods. These numbers underline how strategic content marketing can boost your business while saving you money.

Brigins Digital Consultants' team of writers produces engaging multimedia content with the intention of educating target audiences. This is something especially important for paving and surfacing companies, as the general public doesn't have much prior knowledge of the craft, and potential customers are likely to seek information before deciding what service and company will be best for their needs.

The writers incorporate keyword phrases that target specific services, products, and geographic areas with the ultimate goal of reaching more high-intent customers. This subsequently means they'll drive more organic traffic of scolding hot leads to your website! And as Brigins points out, the content isn't pushy or too "salesy," something that can turn off potential clients. Instead, the writers highlight how a company can solve its customer's problems in an informative way.

If you want to get more information about how Brigins Digital Consultants can grow your business, check out

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