This 2-Storey Po Hing Fong Store is The Best Boutique for Women in Hong Kong

Mar 7, 2020

The designer’s latest collection, Spring/Summer 2020 celebrates free-spirited women who long to challenge expectations and showcase their individuality. The collection features exaggerated proportions that highlight the retro-masculine styling, whilst pastel shades add a modern colour pop filled with femininity.

Emma Wallace’s 2-storey standalone Po Hing Fong boutique is widely considered one of the most charming fashion boutiques in the city and Emma Wallace is deemed one of the best local Hong Kong fashion brands. According to popular designer platform, Not Just a Label (NJAL), British-born designer Emma Wallace is listed as one of their black sheep designers for her unique design style. Hong Kong’s most widely circulated newspaper, South China Morning Post interviewed Emma on her reasons for opening a fashion boutique in central and her celebrity fans.

The designer’s latest collection, Spring/Summer 2020 celebrates free-spirited women who long to challenge expectations and showcase their individuality. Designer Emma Wallace believes that truly great design can transform the #emmawallacewomen and evoke her inner warrior. The collection features exaggerated proportions that highlight the retro-masculine styling, whilst pastel shades add a modern colour pop filled with femininity.

Pastel Power Dressing showcases a woman’s strength and softness, mixing and matching form fitting dresses with oversized jackets. Women looking to make the ultimate impact will be drawn to the full power pairing of the matching trousers and double breasted blazer that can be worn with a plain white tee for the office before stripping down to just a bralette underneath at after-work drinks for effortless seduction. The collection empowers women to keep their styling slick and pulled back while delivering a modern punch with its authoritative look. You can view the collection here https://emma-wallace.com/collections/pastel-power-dressing

“Pastel Power Dressing is all about confidenceā€¦the power suit and fitted dress recreated in unexpected feminine tones of lilac and cream give a softness to what is otherwise an authoritative look. The kimono-inspired blazer hides the cut out shoulder details of the top underneath, making this a perfect 9-to-5 look which transforms to an evening look without the jacket, paired with either the pleated shorts or relaxed trousers” says the British-born designer when describing her new collection.

A recently launched Spring/Summer 2020 campaign video that captures the essence of the collection can be found here https://classifieds.usatoday.com/press/designer-emma-wallace-launches-ss20-campaign-with-70s-inspired-video-released . Emma Wallace fans will be very excited to learn that the next release will be on Thursday, March 12. In the meantime fans can visit the website to check out the Hong Kong brand’s Pastel Power Dressing collection.

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