The Future Of Brand Consistency Through Global Digital Asset Management

Jul 18, 2020

Wedia showcases a new global digital asset management module for omnichannel asset control. Visit https://www.wedia-group.com to learn more about how DAM can protect your brand identity.

What’s online is forever—has evolved from being impossible to a nearly universal truism. A decade ago, media assets—logos, advertising jingles, brand colors, and other elements of brand identity—determined how your brand was perceived. Today, they can change your balance sheet.

The wrong colors on a logo, an unedited video, a draft policy, or a single slide from a confidential internal presentation, can have a wide range of effects ranging from a minor embarrassment to a loss of investor confidence. Wedia’s new digital asset management (DAM) solution can change how your business manages digital assets.

NYC SaaS solutions provider Wedia presents the Wedia global DAM platform, a cloud media asset repository that simplifies the complexities of brand asset maintenance and reuse.

The New York City modular software solution provider has launched a DAM product that acts as a single, cohesive, Single-Source-Of-Truth (SSOT) asset library. The SSOT DAM solution is designed to help multi-location global teams maximize asset and content consistency through a user-friendly platform.

The Wedia digital asset management platform stores and organizes all types of digital assets—images, video, audio, 3D models, illustrations, websites, and documents—for use and reuse. The platform is designed to streamline usage rights and permissions for anyone who handles a digital asset often working collaboratively with others. 

Wedia gives your enterprise the power to control how your brand assets are used and distributed in a global marketplace.

The Wedia SSOT asset library can be configured for access by third-party creative agencies, in-house media teams, marketing teams, and decision-makers. Wedia DAM is equally versatile in B2B, B2C, and B2B2C environments and is a completely cloud-based SaaS (software as a service) that does not require installation on a client system.

Your company can benefit from the platform’s powerful content discovery and automated keywording functions powered by machine learning technologies. Digital assets can be grouped and managed for brand consistency and omnichannel marketing projects. 

The Wedia cloud-based DAM platform prevents unapproved asset use and license misuse through a set of robust usage protocols backed by intuitive asset tracking.

Visit https://www.wedia-group.com/digital-asset-management or https://g.page/wediausadigitalassetmanagement?gm to learn more about the Wedia digital asset management solution.

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