Syncresis Releases Banking and Fintech COVID-19 Communications FAQ

Apr 3, 2020

Are you uncertain of how and whether to communicate during the coronavirus crisis? A new FAQ is now available at https://www.syncresis.com/covid-19-communications-strategy-a-financial-services-faq/. You’ll find the top questions people in the world of financial service and fintech are asking, and helpful answers to help you develop an approach.

We have just published a new how-to guide dedicated to helping Financial Service Providers, Banks, and Fintechs address the communications implications of COVID-19. This guide will also have information useful to anybody facing the challenge of adapting their communications and thought leadership strategy in our new world of social distancing and canceled events.

Interested parties are invited to review the how-to guide in full on their website: https://www.syncresis.com/covid-19-communications-strategy-a-financial-services-faq/

Our most recent how-to guide contains precise and detailed steps and instructions, designed to be used by Companies that provide financial services or that have developed innovations within the finance industry and others who need it, helping them address the communications implications of COVID-19, as quickly, easily and with as little stress as possible.

The Full How-To Guide Covers:

   •Handling Canceled Industry Events: How you can maintain thought leadership momentum with canceled industry events or company travel freezes

   •What to Say to Clients and Customers: How you can assure clients that all service levels will continue to be met, as well as communicate any operational changes or implications

   •Marketing in a Pandemic: How you can avoid striking the wrong note in content marketing campaigns when dealing with the coronavirus crisis

What were our reasons behind creating a guide on communications strategy during the coronavirus crisis? Many of our clients in recent days have asked questions about the communications implications of COVID-19, so we are sharing those questions as well as some helpful answers with a broad community of financial innovators.

The common thread to successful, thoughtful communications right now is this: 1) take a calm, planful, and measured approach; 2) adapt flexibly to changing circumstances as they evolve; and 3) anticipate the needs of both communicators and audiences with thoughtful empathy.

Financial Service Providers, Banks, and Fintechs and anybody interested in communications strategy during the coronavirus crisis are invited to review the how-to guide online: https://www.syncresis.com/covid-19-communications-strategy-a-financial-services-faq/

More information about Syncresis can be found at https://www.syncresis.com/

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