Zane Lighthouse, a reputable SEO company based in Orlando, Florida, launched a complete range of click fraud monitoring and protection services. Don’t lose PPC ad cash on bots and other click fraudsters – Zane Lighthouse will keep your website safe and provide you with bot reports to get your lost money back.
Zane Lighthouse, a professional SEO company based in Orlando, Florida, launched a comprehensive range of click monitoring, traffic analysis and pay-per-click (PPC) ad protection services.
More information is available at http://zanelighthouse.com/ad-click-fraud-monitoring-detection.
Recent years have seen companies spend billions of dollars in pay-per-click campaigns, search engine optimization, and other online marketing investments designed to increase website traffic. However, a considerable part of that investment may have been wasted on malicious traffic.
The main issue is that there are many websites specializing in click farming. By using click farms (usually located in developing countries), a competitor’s website may have somebody click on a PPC ad until it no longer appears. Rather than having organic visitors click on the ad, the initial PPC user has had all ad funds spent by a click farmer with no purchasing intent whatsoever.
The damage caused by click farms, click bots and other malicious click ad services is enormous. According to a study conducted by the Association of National Advertisers, the amount of money lost to click traffic is expected to be roughly 7 billion dollars in 2016.
Under these circumstance, click monitoring and PPC ad protection is becoming a priority for online businesses throughout the world.
Zane Lighthouse launched a comprehensive range of traffic analysis and click monitoring services, including traffic analysis and filtering, visitor tracking, and insights into evolving traffic.
Using complex traffic analysis algorithms, Zane Lighthouse provides its clients with a monthly traffic report showing the amount of bot traffic for each PPC ad. This enables clients to be reimbursed for the fake clicks.
By assigning each visitor a proprietary risk score, the agency develops a network capable of identifying harmful traffic. Risk analysis helps prevent dishonest operators reach a client’s website content, thereby reducing the risk of dishonest clicking.
Finally, Zane Lighthouse provides detailed traffic analysis reports so that clients can identify traffic abnormalities and potential sources of dishonest clicking.
Interested parties can find more information by visiting the above-mentioned website.