The most important factors for performing an adequate strategy of SEO
The world of Search Engine Optimisation is extremely complex and full of technical jargon, however, the foundations of the art are fairly easy to understand. The basic concept is to get your website up on the first page of Google results and earn yourself a decent sized slice of traffic directed to your website. The concept is fairly simple, and yet it manages to unite the best minds in modern SEO.
However, the reality is that Search Engine Optimisation is so difficult that even the best SEO experts are unaware that SEO is easy. The reason is that Search Engine Optimisation is an evolving science. It is changing on a regular basis, meaning that the best SEO minds would not be able to optimize their websites for the most competitive keywords. The reason is that there is no clear cut best keyword. For example, the best possible keyword would not be the keyword that people are using to search in Google. If that were the case, the best SEO minds would be able to find better and better keywords to target. The reality is that there are no clear cut best keywords, and that makes SEO more difficult and confusing.
The best SEO minds would still be able to optimize a website for the less competitive keywords because the methodology is a little bit wider. Rather than being focused on the keyword that is being searched, they would be targeting any keyword they think would be of use to a website visitor.
What a webmaster needs to remember is that SEO is really about getting traffic to a website. The traffic would not just be people looking for information. It would also be customers who want to buy something. The traffic would also be tourists who are planning to return. And the traffic would also be marketers who are using a website to generate leads. And so on. The key is to create a flow of traffic to a website. There are no shortcuts. The key is to have quality visitors that will not just look at the website, but will want to stay on the site and make a purchase. The more traffic that stays on the site and makes a purchase the better the sales and the better the SEO.
In simple terms, SEO is a way to get traffic to your website. The trick is to turn them into customers that will buy and use the type of products you are promoting.