Basscube is an NFT platform that focuses solely on independent and legacy artists who own their own intellectual property. Basscube’s innovative approach creates new income streams for independent musicians during a time where many have lost income due to lack of touring.
It is no secret that there is an increase in the number of independent music artists. With the issues of dealing with hard to read contracts, low revenue from music streaming platforms, long wait times to receive payments, and fans and musicians wanting to develop a deeper connection outside of the traditional third-party avenues, Basscube has set out to create an NFT platform designed to solve these issues.
An NFT is a digital document that clearly states all of the information related to the artist's digital asset. Even though the NFT is not the digital asset, it can contain the link to the artist's digital asset (audio, visual, etc.). It can also include who owns the asset, who has owned it previously, how long it has been sold for, and more. Utilizing smart contracts on the platform, you can set the parameters of your agreement, the number of units you want to make available for sale, and how much you will receive once the NFT sells again on the secondary market. In an industry that major publishers and record labels have notoriously controlled, this is innovative.
Basscube's technology has created a perfect storm for indie artists. Artists who own their intellectual property can sell directly to their fans, and fans can resell to other fans who missed purchasing the artist's limited number of digital assets. This exchange creates an additional revenue stream for both artists and their most engaged fans. Another benefit to the artist is Basscube's focus on the development of fan communities. Artists will know how to activate their most engaged fans by having access to data that most companies have to pay for from the DPSs (Digital Service Providers - Spotify, Apple Music, Amazon, etc.). For engaged fans, the space has lessened between you and your favorite artists. Instead of owning your favorite artist's merch for your own sake, your favorite artist will be able to know your name through the platform, and you will be able to receive personal messages and incentives from them.
On the topic of payments, they are instant for the artist and also the fan who resells an NFT. Knowing that indie artists' careers have the potential to grow over time, the value of an owned NFT has the potential to grow over time as well. Additionally, for a fan who truly wants to support an artist, your engagement with an artist's NFTs directly benefits them financially. As an artist, who wants to bring value to the life of your fans, you have direct access to your most engaged fans, further strengthening this connection.
Basscube is set to launch in Q4 and has a strong tech and product development team who have engineered and designed for some of the top companies in the world, such as Apple, Facebook, TikTok, Microsoft, Sonos, Airbnb, and more. Add to that a strong leadership team of experienced tech entrepreneurs, Billboard-charting composers, musicians, and professors, and you have the ingredients for a highly anticipated strong company launch. Go to the site and submit your email to receive updates about Basscube.
Website: https://www.basscube.net/
BASSCUBE’S Leadership Team:
Tong Liu: CEO and Co-Founder:
BASSCUBE CEO and Co-Founder Tong Liu was previously CEO of UEYEVR. The UEYEVR team has designed a VR live streaming solution for musicians, tech, and sports events. Liu graduated from USC with a business degree, but he is also a software developer who is very familiar with blockchain technology.
Andrae Alexander: Strategy Director and Co-Founder:
BASSCUBE’S Co-Founder and Strategy Director Andrae Alexander is a USC professor whose research focus is music industry studies and music technology and innovation. He’s also the best-selling author of Build Your Music Career from Scratch, and a multiple Billboard #1 composer. He’s worked with major label recording artists including NeYo, Jon Batiste, BlackBear, George Drakoulias, Swae Lee, Mellissa Ethridge, Allee Willis, Meek Mill, Pusha-T, Kanye West, Jesse J., Rodney Jerkins, Lamont Dozier, and more.
Jae Deal: Partnerships Director:
BASSCUBE’S Partnership director Jae Deal is a USC professor who’s also an award-winning composer and music producer. He’s a featured musician on the release of Ty Dolla $ign, and was the curator, music director, and producer of a Jammcard event honoring George Clinton that featured Ice Cube, Cee-Lo Green, Anderson Paak, and Flea. Jae has worked with prominent artists including Janet Jackson, Lady Gaga, Snoop Dogg, Diddy, Ne-Yo, and Wynton Marsalis and more.
