Micro-Influencer Marketing Guide: Get Best Practices & Strategies For Businesses

Apr 30, 2024

Are you considering growing your brand through influencer marketing? This guide highlights the benefits of working with smaller accounts – known as micro-influencers!

Did you know that the impact of influencer marketing has doubled in the last five years? You might be itching to dive in and see where it can lead for your brand, but before you make a rookie error and cold pitch a huge account, Scott Hall offers a great idea – micro-influencers!

Read the full guide at https://scotthall.co/the-power-of-micro-influencers-in-social-media-marketing/

Save money & increase impact

One of the most prominent benefits, especially if you're a smaller brand, is the cost per post, which can change dramatically based on audience size. Shopify particularly found that prices range from $500 per post at 10,000 followers up to $5,000 per post at 100,000.

But also key is the authentic connection that micro-influencers have with their followers, which can lead to more clickthrough for your business. "While larger influencers may have a higher follower count, micro-influencers offer a more intimate sense of community and stronger relationships with their followers," Scott explains.

How to avoid scams

The digital marketing expert provides actionable tips if you're looking to begin your first influencer-led marketing campaign, emphasizing the importance of establishing the authenticity of the content creator, which can help reduce the threat of scams. Analyzing audience size and assessing the level of engagement can help: if a creator regularly offers thoughtful replies, they're more likely to have a loyal audience.

Building strong connections is also important, according to the guide. The first step is to propose a partnership - but you should ensure that the content any influencer creates aligns with your goals.

Optimize your approach over time

Once the campaign is up and running, you're encouraged to track engagement metrics and measure conversions, so you can make adjustments over time. This can help to determine the future direction of any content, but also which influencers are best to work with on a more consistent basis.

"There's a reason that brands are starting to use micro-influencers more and more regularly in their marketing," Scott adds, explaining how they allow businesses across sectors to reach niche audiences. "Consumers are more likely to trust their recommendations, which can be huge as you look to scale."

If you want to give your marketing campaign the best chance of success, this guide is for you!

Check out https://scotthall.co/the-power-of-micro-influencers-in-social-media-marketing/ for expert tips and insights!

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