Instagram Shopping Guide: How To Promote Products & Use Hashtags In 2024

May 4, 2024

If you’re considering Instagram Shopping, this guide from Scott Hall is for you. Learn how to launch and grow your store, and dominate on the hugely popular social platform!

Instagram is one of the most popular social apps out there, but you may not realize that anyone (yes, that includes you) can create a business account and start selling products from the comfort of their home. If you've always fancied a side hustle, now's a great time to try – and this guide from Scott Hall covers everything you need to get started.

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Create your account

You will learn how to convert your standard account to a business or creator account and use the commerce manager to establish your store, which allows you to set up a product catalog. Once it's up and running, the store can be integrated into the app's other features for easy cross-content promotion, such as via stories, linked through highlights, or tagged in posts.

Research conducted by WebFX shows that 86% express willingness to try or recommend share-worthy products - which provides a window into the potential the platform holds if you want to start your own online product sales business.

Leverage a huge audience

With over 2.4 billion monthly active users on Instagram, anyone can build a strong presence on the app with the right hashtag targeting strategy, Scott Hall explains. The guide points to some of the innate advantages that selling through social channels offers, including brand visibility, direct customer engagement, and the potential for cross-promotion.

Master the UGC game

Once an Instagram store is established, you can partner with influential content creators. The guide also explores user-generated content (UGC) as an effective advertising tool for products, noting that you can effectively showcase your offerings and create a sense of social validation, which in turn helps to grow brand reach.

Sales are super easy

You will find beginner-friendly video tips for creating engaging reels, and effective strategies for writing captions that resonate with the target audience.

Scott Hall states: "Gone are the days of directing your audience to external websites or online stores. Now, you can keep your customers engaged on your Instagram profile, giving them the freedom to explore and shop without leaving the app."

If you're looking to get started, do yourself a favor and read this guide first. It's a complete roadmap to Instagram shopping success!

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