Why aren’t my Facebook Ads working? FitPreneurShip, the popular training website for entrepreneurs, lets you in on a little secret. It’s called split testing.
It’s not just Facebook ads that you can apply this trick to. It’s also useful for your website’s landing page or your email campaign subject lines. Think of it like trial and error, except done intelligently. This new video explains what it’s all about, and some useful applications to get you started.
Go to https://fitpreneurship.com/online-marketing/why-split-testing-is-essential-for-your-business-success for more information.
Yes, everyone is doing online marketing these days, but have you ever stopped to think how effective your efforts actually are? Why aren’t more website visitors buying something? Was my old landing page better? That’s exactly what split testing is all about.
Sometimes referred to as A/B testing, split testing refers to a comparative approach, whereby two different versions of your digital marketing campaign are used at the same time. By assessing which version has higher conversion rates, you can identify which method is more effective.
As the new video points out, this technique can be useful in a number of ways. To begin with, you are shown how to create several variations of your Facebook ads. While the platform already has an A/B feature, the company suggests that creating an ad set using Facebook’s Dynamic Creative the better option.
Similarly, email subject lines are another opportunity to apply split testing. FitPreneurShip recommends the use of email autoresponder software, as these applications often have built-in tools designed specifically for this purpose. The new video demonstrates the creation of an email campaign using ActiveCampaign software.
The final portion of the lesson covers website landing pages using the popular WordPress platform. In this section, the company shows how you can design such a campaign using the Thrive Themes plugin. You can get detailed instructions for each approach when you watch the video.
About FitPreneurShip
Founder Kneller Fernandes is a serial entrepreneur, lifestyle, and weight management consultant. Having started several successful ventures, he now combines his interest in health and wellbeing with an in-depth knowledge of online business. Resources on the FitPreneurShip website focus on creating a new business, generating leads, and remaining healthy.
In addition to training and information pieces, the website also provides a list of current applications and software that are recommended for online startups. The tools have all been used by Kneller Fernandes in his own businesses.
Learn how to work smarter, not harder.
Click on https://fitpreneurship.com/online-marketing/why-split-testing-is-essential-for-your-business-success so you can learn more!
