Improve Your Startup’s Digital Presence With These Pre-Launch Marketing Tips

Mar 1, 2023

Launching your product or app is only the beginning. This webinar from IdeaPros shares expert launch strategies so you can hit the ground running.

Improve Your Startup's Digital Presence With These Pre-Launch Marketing Tips

Seeing your product near completion is a thrill. But then comes the real challenge: actually launching it. That’s why IdeaPros has a webinar that shows you how to do just that.

“Ready to Launch? Now What?” is a must-see whether you are launching a physical product or a digital app. The webinar offers practical advice on how to develop a strong online presence, which helps you maximize exposure for your launch and attract much-needed initial clients.

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IdeaPros Marketing Director Tessa Ashford and CEO Fred Cary are joined by Chris Pesek, president of Peak Degrees, in the video. Aside from providing post-launch advice, the trio also tackles a case study featuring one of the consultancy’s clients.


Cary and Pesek emphasize that starting a website is paramount when launching your product or app as it serves as an information hub for prospective clients. They discuss site-building services like Shopify, Squarespace, and WordPress, and how you can utilize them in e-commerce.

The webinar also discusses Facebook and Google Pixels, as well as their role in analytics. The pair note that with this piece of code embedded in your website, you can use data to drive your strategy to attract more visitors.


The second half of the online video touches upon the various online methods that you can use to generate clicks and conversions. These include Facebook and Google advertising, both of which work on a cost-efficient pay-per-click (PPC) basis. Cary and Pesek add that building strong buyer demand through digital platforms can make it easier to convince brick-and-mortar stores to stock your product in the future.

To watch the complete webinar, you may go to Feel free to also explore the page to view other launch-related training videos.


IdeaPros gives you access to a community of seasoned executives who impart valuable advice on launching your venture and ensuring its long-term viability. It is headed by Fred Cary, a serial entrepreneur who has consulted with over 200 startups. The team has over 200 years of combined experience in critical business aspects such as marketing, positioning, resource management, and manufacturing.

When you need advice on starting your business, there’s no better partner than IdeaPros. So don’t delay and watch its launch strategy video today!

If you need more in-depth and hands-on mentorship, sign up for IdeaPros’ coaching program at

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