How to Start a Restaurant in Boston: Consulting for Concept & Menu Development

Jan 16, 2024

If you’ve got your hopes set on opening a restaurant but you’re already feeling the heat – Avery Restaurant Consulting can help you define your concept, design a menu, and open without a hitch.

Ahh... smell it - smell the aroma of fresh ingredients wafting through the air; hear the sound of clinking glasses, and the buzz of conversation filling a warmly lit space. Maybe it's a small vegan bistro or a fast-casual restaurant focused on healthy food. It can be whatever you want it to be - but you have to put in the work, especially when it comes to developing your concept.

A restaurant consultant can bring your vision to life - see how at

Concept is Everything

Concept is so much more than just the type of food you serve. Having sushi on the side of the road and having sushi at a fine dining restaurant are two completely different things - and they can both be great in their own way. And, it all depends on how well you execute your concept - how well you tell your story through your food, ambiance, and service.

In a place like Boston, where restaurants are a dime a dozen - well, you really need to stand out. So remember:

  • Know your audience: Your restaurant should resonate with your target audience - whether that's families, college students, busy professionals, sports fans (?) - whoever is the right kind of person for what you're offering.
  • Be consistent: Everything needs to be on point, from your decor to the dishware - whether you're opening a cozy seafood shack or an elegant vegan bistro.
  • Be authentic: Don't just go with whatever concept you think will sell better; your concept should be something you're passionate about!

Get Down to Business

Having great ideas and grand plans is well and good - but how do you actually make it happen?

Logistical obstacles and a lack of experience can often make starting a restaurant more difficult than it has any right to be. That's why you need a consultant - people who've been around the block a few times and know exactly what to do to iron out any issues that may arise during the initial stage - from permits and inspection to training the staff.

Avery Restaurant Consulting has extensive experience in the service and hospitality industry: they've opened over 50 restaurants. I guess you could say they have the recipe for success. They'll work with you to fully develop your concept and make sure you're on the right path.

And it all starts with...

The Menu (no, nothing like the movie!)

With your concept clear and business gears in motion, it's time to get cooking. Okay, almost - first you need a menu. The idea is to create a menu that's delicious but won't drain your finances - and to offer food that doesn't take too long to prepare. Remember, perfectly balanced as all things should be. And, that's what Avery can do for you.

Here's how they approach it:

  • Curate dishes that show why you're unique while keeping costs in check.
  • Consider the kitchen layout and staff when designing your menu to make sure it's quick out of the kitchen.
  • Don't forget to cater to dietary restrictions and preferences.

Shake Up the Bar Scene

Bottoms up! But, before you toast to your new restaurant, you need a bar - and a good one! I'm thinking some signature cocktails that tie into your concept, a selection of local brews, and a wine list curated to complement your dishes. Sound good? Avery can help with that, too.

And, they'll also train your staff. Your staff should be knowledgeable about your beverage offerings so they can confidently recommend pairings. This is great for business - it will make your guests happy and your sales grow.

Of course, it's equally important to pay attention to the atmosphere and decor. Everything needs to be on point, every detail - from the drinks to the glassware to your staff - needs to come together to create a space that invites guests to linger, and drink. (But do know when to cut them off.)

Tell Your Story - the Right Way to the Right People

If you build it, they will come - yes, but they first need to know you exist. That's why you need marketing expertise - which, thankfully, Avery has. whether it's through social media or participating in local festivals, they'll get your name out there.

And, they'll make sure to get you in front of the right people, too:

  • Step one: identify your demographic,
  • Step two: properly market to your target audience,
  • Step three: create an image that resonates with your audience and stands out from the competition.

Once you've zeroed in on your target audience, you can work on engaging it through social media - share behind-the-scenes content, special offers, and mouthwatering photos of your food.

The idea is to build a following, a community.

Ahh! It's All Coming Together

You ready? Once you do all the above, you better be! So make sure you've crossed the T's and dotted the I's before your opening night. With Avery Restaurant Consulting, you can get there faster, easier, and without as much trial and error.

The restaurant business can be stressful but at least you'll never lack great food!

Your restaurant dream is just one click away -

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