How To Improve Website EEAT & Rank Higher On Google: Content Writing Guide

Mar 4, 2024

Keep up with latest Google rankings algorithms by improving your website’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). Digital marketing expert, Scott Hall, shows you how in his easy-to-follow guide.

Improve Your Website EEAT For Better Google Rankings

We’ve all done it. We’ve all had that horrible experience of trying to find some product and having to sift through the online junk to find the quality product from a trusted source. Because, when it comes to spending our money online, we want to ensure we’re doing it safely and giving our hard-earned cash to someone with authority. 

Search engines are getting better and better at making finding those quality products and services easier for us, but for businesses, it is getting harder to make sure your website gets noticed. That’s where Scott Hall’s new website EEAT guide comes in. Access it for FREE at       

What is EEAT?   

Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) is the ranking factor that determines how much authority and trust your website content holds. And whilst we get acronyms thrown at us all the time when it comes to marketing, this one is pretty important if you’re creating any kind of online content.

When it comes to search engine results pages, Google values websites that demonstrate expertise in their field. This means providing accurate and reliable information that showcases your knowledge and understanding of your industry. Google wants to ensure that the content it ranks is reliable and trustworthy (no more quality struggles for us poor online shoppers, remember?). 

Basically, the more boxes you tick on their EEAT list, the more likely you are to show up in people’s search results.

So how do you ensure that the Google Gods (a.k.a the algorithms) select your website as a quality source to recommend to people?

How do I improve my EEAT?   

Great question! It all comes down to content – that’s everything from the words in a blog, to the credibility of the person making your videos, to providing some transparency around your authors and sources. Keep asking yourself: why should they trust me? Why should they pick my product? Why my website and not someone else's?

Think about websites you have bought from. Why did you select their service or product? Was it a brand name that you recognized and trusted? Did they come recommended from an authoritative expert which reassured you of their product’s quality? Was there a lot of information from credible sources to back up the product? Did you or others have experience of buying from them before?

You need to bring all of this and more to your website if you are going to improve your online presence and increase your interactions.

How can Scott Hall help?   

Scott Hall’s guide discusses why EEAT is important for businesses who want to increase their visibility, and get more interactions, through web traffic generated by people searching for products or services using search engines like Google or Bing. It’s one of many guides he’s written on SEO (search engine optimization) to help businesses and website owners to get all the knowledge that big companies pay digital marketing teams for!

Several strategies for leveraging user-generated content, building authoritative backlinks, and incorporating experience markers into content are outlined in Scott Hall’s website EEAT guide. In order to establish website credibility, he suggests creating valuable content which is focused on relevant keywords as well as creating relationships with high-authority websites.

Authority is one of the EEAT rankings Google values most, requiring expertise from the author. This often involves endorsement, or backlinks, from other experienced websites to build a network of trustworthiness that search engines can follow. 

Scott Hall’s website EEAT guide explains how readers can achieve this in simple, easy-to-follow instructions (no fuss, no jargon, no problem!). Read it today at   

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