If you want your brand to be a winner like Nike, McDonald’s, or Coca-Cola, then you should try out some of the strategies in El Segundo, CA creative marketing agency LO:LA’s new guide!
Some brands never seem to lose. Whether it's Amazon, Nike, or Starbucks, their branding is so effective that it's inconceivable they would ever lose their stranglehold on their respective industries. Sure, it takes a lot of time, investment, and effort to get on their levels, but by following some of the advice in LO:LA's new guide, you can start your business down the path to joining their ranks.
In its new guide, the El Segundo creative marketing agency provides four branding tips that your business can use to build its customer base, generate higher profits, and establish its reputation. The tips concern several different aspects of business, from team building to forming professional partnerships.
Go to https://www.thelolaagency.com/2023/04/13/your-last-unfair-advantage to find out more.
According to LO:LA, a strong brand is the last unfair advantage that your business has. “Many companies focus on factors like price, quality of product, or innovation to gain a competitive edge, but there is one critical factor that often goes overlooked: brand,” explains a spokesperson for the company. “With our new guide, we’re showing you how important a strong brand is and we're teaching you how to create a winning one.”
The first thing that LO:LA encourages your business to do is define its brand strategy, which is essentially the purpose, values, and messaging at the core of the company. This can be determined using many different tactics, but it is typically derived from doing research, analyzing customer data, and gathering information on the competitive landscape.
To implement and enforce your brand strategy, your business needs to have a creative and nimble team capable of bringing it to life. Of course, the qualities your team members possess will vary, but generally, they should be adaptable, resourceful, committed, and honest.
LO:LA notes in the guide that your business should also be transparent with its customers in order to establish trust and strengthen relationships with them. Some of the ways you can demonstrate transparency include sharing product information, providing high levels of customer service, and posting behind-the-scenes clips.
Lastly, LO:LA recommends that your business partners with a branding or marketing agency that has had success helping other businesses grow their brands. Ideally, they should be open with their communication and unbiased with the advice they provide.
The team at LO:LA has years of experience helping businesses like yours grow their brands into internationally renowned powerhouses. They've lent their brand and identity, website and digital platform, content marketing, and campaign marketing services to businesses of all sizes, from Staples and L'Oreal to Cycle Gear and goodcook.
One of their most popular services is their Brand in a Box brand-building package, which is a customizable, cost-effective solution for businesses that want to grow or evolve their brands. The four-phase package includes step-by-step directions on how to do research, develop a brand story and strategy, create a visual identity, and roll out a new or updated brand.
“Your brand could be the thing that takes your business to the next level,” said the spokesperson. “It’s critical that you invest in your brand strategy, assemble a creative and nimble team, commit to being transparent, and establish successful partnerships. By doing so, you can differentiate yourself from the competition, build customer loyalty, and ultimately drive business success.”
Turn your brand into a winner today by visiting https://www.thelolaagency.com/2023/04/13/your-last-unfair-advantage
