If you want to take your brand into the upper echelons of business, follow the tips in LO:LA’s new brand strategy guide!
We all wish our brands were as recognizable and respected as McDonald's, Amazon, Coca-Cola, or Nike, but to hit these heights requires a lot of different things coming together at once. With that being said, you can still elevate your brand and gain a leg-up on your competitors on a smaller scale, and LO:LA wants to show you how!
The El Segundo marketing agency's new guide, entitled “Your Last Unfair Advantage”, outlines four key elements that make up winning brands. The purpose of the guide is to help your business improve and leverage its brand so it can gain a competitive edge in the market.
Go to https://www.thelolaagency.com/2023/04/13/your-last-unfair-advantage to find out more.
The U.S. Chamber of Commerce estimates that there are over 33 million small businesses currently operating in America. “Given the sheer volume of businesses vying for consumer attention, it’s more important than ever for your business to invest in its branding and try to stand out,” explained a spokesperson for LO:LA. “With our new guide, we’ve highlighted some of the areas you should focus on if you want to be successful.”
According to the guide, the first element that your brand should have is a clearly defined, well-crafted brand strategy. This strategy lays out the purpose, values, and messaging of your brand and is informed by market research and customer data. It also puts in place what your brand's short and long-term goals are.
To enact your brand strategy, you need to assemble a team capable of handling the many challenges that arise. LO:LA argues they must be creative and nimble first and foremost because the market is constantly changing and therefore adaptation, quick responses, and outside-of-the-box thinking are essential for staying competitive.
In addition to having a strong team behind it, your brand also has to be transparent and trustworthy. This can be established by educating customers about your business practices, sharing behind-the-scenes content, and hosting events where customers and team members get to interact on a personal level.
Lastly, LO:LA recommends that your business partners with a reputable agency or branding expert in order to get impartial strategic advice and fresh branding ideas.
If you're thinking about who that strategic partner could be, look no further than LO:LA! Their creative marketing experts have decades of experience in branding and they're committed to helping clients engage with customers and grow their businesses.
One of their most popular solutions is their Brand in a Box service. This four-phase service gives small and medium-sized businesses everything they need to be successful in one efficient and cost-effective package.
“A strong brand is the last unfair advantage businesses have, and it can be the key to building a loyal customer base, generating higher profits, and establishing a strong reputation,” said the spokesperson. “By investing in brand strategy, creative and nimble teams, transparency, and strategic partnerships, businesses can go from losers to winners in no time at all.”
Learn more about how you can make your brand a winning one by visiting https://www.thelolaagency.com/2023/04/13/your-last-unfair-advantage