Build your dental brand from the ground up, the right way. This marketing strategy from Ibex Media is optimized for dentists, never uses ads, and can help get your dental practice ranked near the top of the search results for even the most competitive keywords.
Did you find this blog through an advertisement?
That's a hypothetical question, I know you didn't - you probably saw it near the top of the search results.
In fact, my guess is that you were searching for something like "Easy Brand Building For Dentists," and this was near the top of the pile, with a catchy title.
I know that, because that was the plan all along - and it worked, here you are, reading this page, looking for information about this hot new marketing strategy.
And I am gonna tell you all about it, how it works, and why it's so unique - but first, can we just take a moment to appreciate that there was a plan to get you, a dentist looking for a marketing opportunity, onto this page?
And it worked.
Just remember that, because I'm about to explain how we can flip the plan, and make it all about getting interested clients onto your website, and into your dentist's chair.
It's a new marketing and brand-building strategy designed by Ibex Media, that places unique and interesting content about dental professionals into blogs, podcasts, streaming videos, and other multimedia forms to help you reach a wider audience.
Keep reading, and I'll fill in the details - or if you prefer a video explanation, you can watch a short explainer video on the Ibex Media website, or just schedule a free consultation at https://ibexmedia.clientcabin.com
By crafting multimedia content in 6 common formats, Ibex Media ensures that your potential customers can find information online about your dental practice, regardless of the customer’s preferred media form. Every piece of content is designed to rank highly in the search results for selected industry keywords, and the campaigns can be stacked for a cumulative effect.
Unlimited growth in the search results sounds great, but I'm sure you're wondering, how does this even work? Is it real?
It is, and it's easier than you might think.
This strategy uses multimedia content to help you rank in the search results, starting with a “low-hanging fruit” approach, which helps you to rank for several “less-saturated” industry keywords in your area. As each piece of content goes live online, it helps to improve your Domain Authority with the search engine algorithms, which will allow you to rank even higher in the search results for an even wider range of keywords.
What that means is that each new piece of content contains a link back to your main page, sales pages, or landing page, which shows the search algorithms that your website is relevant, interesting, and trustworthy. Every new series of articles improves your brand's reputation with the search engine algorithms until you can rank near the top for even the most competitive industry keywords.
Seeing is believing though, so Ibex Media will make sure that you can see your results, both right away, and long term.
When you sign up for a long campaign, you can get a Snapshot Report which highlights how your brand is performing in the search results before, during, and after its multimedia campaigns. These reports showcase which keywords you could rank for originally, how saturated each keyword is in your niche, and can help to suggest topics or keywords for the next series of articles.
In case you're wondering, I should tell you - this is a DFY strategy, or "Done For You."
Of course, you are encouraged to provide feedback and topic suggestions, but you will never be asked to write your own content or record your own multimedia. Ibex Media uses a professional team of writers, editors, and marketing professionals to handle the entire process, with each article available for you to review before it goes live online.
That's not the best part though.
Any content published through Ibex Media - stays published.
While advertising campaigns can cost you an arm and a leg, sometimes with nothing to show for it when it expires and disappears, Ibex Media works the other way entirely.
Every single piece of content published for your brand will stay published online, on hundreds of reputable sites, with links back to your page, indefinitely.
Years from now, clients will still be seeing those articles in the search results, and following them to your website.
Visit https://ibexmedia.clientcabin.com to learn more about how it all works, or to start planning your first multimedia campaign.
