stepupprofits.com, an online marketing support agency has launched a new content marketing guide designed to help coaches, consultants and independent business owners take a strategic approach to their marketing to attract and convert new leads.
Are you the owner of a small, local, independent, or freelance business? Do you find you are so busy working you are missing the bigger picture? When was the last time you sat down and reviewed your marketing plan? Do you have a content marketing plan? If you are ready to take your business to the next level, but you need support, this is the guide for you!
A company that provides marketing support to businesses across Australia has launched a new guide to help small business owners, including freelancers. The guide focuses on a marketing calendar to help you increase your profitability.
You can read the guide in full at https://accelerate.stepupprofits.com/marketing-checklist-smallbusiness
The newly launched guide from Step Up Profits highlights the fact content marketing is an important tool as it can help you increase your online traffic or footfall, build trust, and improve your brand reputation.
Planning how to achieve your strategic goals is crucial for your long-term sustainable success. The guide states that in other industries such as publishing, editors know exactly what content they are going to publish and when.
This approach can help you whether you are a freelancer, local business owner, or a contractor and you want to reach a wider audience therefore increasing your leads. For instance, if you use a marketing calendar, you can select a theme for the year or quarter based on your products or services.
Alternatively, you can align product or service offers with seasonal events such as Valentine’s Day, Christmas, or public holidays. Planning can make it easier for you to develop your ideas, create engaging content, and produce creative marketing collateral.
In case you are wondering, regular campaigns can build and maintain customer relationships by engaging them. In addition, it enables you to focus on creating a quality user experience. This could involve determining who will create your content or what channels will reach your customers.
Step Up Profits has developed its calendar and roadmap to take the stress out of content marketing. When you use the tool, you can quickly and efficiently plan your content and campaigns for the entire year, quarter, or month.
A company representative said: “Having a prescribed marketing calendar will make your marketing appear more regularly in front of the right audience, thus increasing the number of leads and ultimately customers or patients.”
“Your audience will be reminded that you are the expert in your field, and you will be front of mind when they need your product or service,” they added.
You can find out more about creating a marketing calendar by visiting this link https://stepupprofits.com/marketing-calendar