Seattle, WA based strategic change agency ShiftUp has published a new article detailing three key steps to brand authenticity in the current economic climate.
Is your business struggling with sales in the post-pandemic world? Learn how to reposition your brand and thrive!
Seattle strategic change agency ShiftUp has launched a new report entitled ‘Three Rules to Stay Ahead in Sales’.
Go to https://shiftupagency.com/three-rules-to-stay-ahead-in-sales/ for more information!
The report provides advice on how to maintain and build sales in an increasingly volatile and uncertain market.
As a result of the global pandemic, eCommerce giant Shopify has identified five consumer trends that are likely to continue into the future: increased online shopping, support for local brands, demand for curbside pickup, an appetite for local delivery, and a shift towards virtual experiences. These trends are amplified by the ongoing increase in remote-working practices.
In light of these trends, ShiftUp’s new report stresses the importance of brand relevance and provides three key things that you can do in response to the changing marketplace.
The first rule is to maintain brand authenticity. A brand reflects everything about your business and it is important to remain honest and easy to relate to. Business owners are encouraged to be themselves and remain true to their values. The net result will be increased trust and loyalty from your customers.
The report then advises you to make and maintain connections. Caring for existing customers, employees, partners and vendors should form the foundation for business growth. New marketing efforts will be negated if your existing customers are not staying with the company.
Finally, a sales approach should focus on listening to the clients. A well-rehearsed sales pattern will mean nothing if it is not relevant to the customer’s wants and needs. The report suggests that the more your salespeople actually listen, the more they will actually sell.
ShiftUp is a strategic change consultancy that works to help businesses achieve growth through positive change. In addition to brand differentiation, the company also offers leadership training, business culture and marketing services. The company has worked with many well-known brands including Google, Microsoft, AT&T and ESPN.
A satisfied client stated: “Branding, print, interactive. You name it, the talent runs deep at this firm. If you are looking for a change agent and want to elevate your branding to the next level, you've come to the right place.”
Are you ready to embrace change? Click on https://shiftupagency.com to learn more!
