Deliver Best Interactive Consumer Experiences With This New Traceability System

May 19, 2023

If you want your sales to be the start of a journey with your customers rather than the end, try rfxcel’s Traceability System – branding, serialization, and compliance in one advanced cloud-based software suite!

Want to leverage your supply chain for better consumer engagement? Talk to the rfxcel team about its amazing Traceability System - the new solution to brands building stronger connections with customers!

The rfxcel software is at the cutting edge of data gathering and tracking for suppliers, distributors, and retailers, helping you harness the potential of technology to produce higher-quality products while building stronger customer relationships.

Take the pain out of your supply chain with rfxcel. More details at

The company, which is part of the Antares Vision Group, offers you its proprietary end-to-end supply chain solution - the rfxcel Traceability System. This gives you in-depth, real-time insights from initial production to the point of sale and for every transaction along the supply continuum, supporting a two-way flow of data and information between partners and customers alike.

The foundational feature of the Traceability System is serialization. This assigns a unique digital identity to each individual item, allowing you to track and manage inventory from wherever you are in the world. As a cloud-based system, rfxcel enables simple and easy integration for both your mobile and desktop devices.

This technology opens up a rich mine of data that both you and consumers can interact with, helping to forge stronger connections and combat counterfeit products in the food and pharmaceutical sectors. Plus, rfxcel helps your operation respond to the tightening of regulations and the increase in compliance directives. With automated reports sent directly to audit and/or regulatory systems across the globe, the software will transform how efficiently you meet your new transparency obligations.

QR or 2D Data Matrix codes offer interactive virtual experiences to your customers, enhancing their experience and promoting your brand. Each engagement can be hyper-personalized and targeted to broadcast specific information in specific locations. This also provides an opportunity for customers to give feedback, helping you improve your products and services in the process.

The company points out that consumers today are thinking more deeply about the origins of the products they buy and actively seeking engagement with a brand beyond the point of sale. The rfxcel system meets this rising demand while helping your business flourish.

A spokesperson says, “The purchase used to be the last part of your supply chain; now it’s the beginning of a new realm of possibilities. Every digital asset is an opportunity to connect your customers to your brand and put your products front and center in their lives.”

For more info, go to

Keep pace with new face of track and trace. Put your faith in rfxcel!

Web Analytics