Content Marketing Services For Ecommerce Merchants: Get Expert PPC Management

May 30, 2023

120/80 can be your partner in all things digital marketing, and can power your lead generation efforts across all areas of your target market.

Digital marketing in this day and age has a lot in common with what it takes to be a successful politician. Your target market is spread out over a wide area, and you must have the skills to connect with as many individuals in that group as possible to be successful. However, where a politician may go door to door, spreading the word of their campaign, you must know how to reach people online, no matter where they may be. This can be a huge learning curve, especially if you are just starting to grow and expand your business.

For all things lead generation, however, there is a full-service digital marketing agency that can help. Much like a campaign advisor helps their candidate get their name out into the world, so too can 120/80 help you reach the qualified leads you need to be successful. They have the cutting-edge methods required to put you ahead of the competition and pull in leads from anywhere on the internet.

To read about their full-service lead generation package, visit

120/80 uses tried and tested methods to empower your lead generation efforts, while injecting their own unique spin into the process. They focus on increasing conversion rates by employing dynamic name insertion and A/B testing in existing channels where qualified leads already exist, and are waiting to be converted.

The agency accomplishes this through the use of Smart Traffic technology. Each visitor to your website is analyzed based on their ad preferences and other personal metrics to route them to a variant of a given page that best suits their needs. In this way, 120/80 ensures that every potential customer gets the best and most relevant information possible regarding why they should choose your business over the competition.

In addition to these inbound advertising services, the agency can also help you increase your reach across a number of popular third-party websites such as Amazon and eBay. You can make and manage placements on these sites through the agency’s service, facilitating a more consolidated and tightly controlled e-commerce experience.

To bolster these efforts, 120/80 assists in the creation of SEO-optimized advertising content designed to appear wherever potential leads may be. This content is designed to reduce the share of ad spend that is put towards lead generation, which the agency reports as being over 50% of the total advertising budget in many of the cases studied.

One client stated, “The efforts of 120/80 have increased social media engagement, and their work has been praised for being high quality and responsive to the client’s needs. Their collaborative and communicative approach fosters a positive working relationship. They go above and beyond to ensure customer satisfaction.”

120/80 is hypermodern, versatile, and, most importantly, invested in your success. When you partner with them for your e-commerce lead generation needs, you can be confident that they will do everything in their power to boost your visibility and give you the best possible chance of success.

You can find a wide range of case studies exploring the efficacy of the agency’s methods on its website. If these services sound like they may have a place in your business model, you can request a proposal and secure a detailed breakdown of how 120/80’s inbound content marketing strategies may function in an industry-specific context.

For more on 120/80's powerful e-commerce services, visit

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