Culture Greetings is working to bridge the gap of social distancing with innovative African American greeting card platform. Customers can send real greeting cards in the mail without leaving the house.
In the wake of the Coronavirus, greeting cards can bridge the gap created by social distancing. Culture Greetings, an African American greeting card company, allows users to choose a greeting card, write a personal note using handwriting fonts that mirror real penmanship, and click “send,” which cues the state-of-the-art printing press.
The company then prints and mails the card directly to the recipient the following business day, saving customers a trip to the store. The website offers a tutorial of the entire process. In addition to greeting cards, the company offers gift cards from Amazon, Home Depot, iTunes, and several other brands that can be included in the mailing. They also recently launched a same-day flower delivery service.
This crisis has caused mental anguish due to loss of employment, significant event cancellations, such as graduations, proms, weddings, and not being able to attend homegoing services due to mandated social distancing. People are trying to adapt to this new normal, from having to keep six feet apart, to watching funeral services live on social media.
Established in 2018 by Dr. Dionne Mahaffey, Culture Greetings has a catalog of 1,500 greeting cards, with imagery featuring Black and Brown people. Additionally, the company has created a Quarantine Cards collection that offers sentiments as well as humor to help the community get through this pandemic.
“Culture Greetings enables customers to connect to those they love without violating shelter-in-place mandates. The person receiving the card just has to take a short walk to their mailbox, which in and of itself can be therapeutic.” says founder, Dr. Dionne Mahaffey.
“It’s also a great idea to spread love to healthcare workers, first responders and those who can’t get visitors like seniors in nursing homes and youth in children’s hospitals. Why not make calls to local agencies and facilities to get a list of mailing addresses and names,” she added.
“While this pandemic has stopped people from being social in person, the Postal Service is still hard at work, and the Culture Greetings staff is taking every safety precaution to get customer’s cards in the mail,” Mahaffey concluded.