Are you considering launching a YouTube advertising campaign to grow your business? With these tips from Scott Hall, you can maximize your chance of success and drive more conversions today!
Video is the most engaging form of content online, and you’re missing out if you’re not using it as part of your outreach strategy. But where’s the best place to begin? Scott Hall has you covered!
Go to ScotHall.co for an in-depth look at the top tips and strategies you can use today to stand out with your videos. With 78% of marketing professionals saying video has impacted their conversion, Scott’s guide can be used as an actionable roadmap for business growth.
Create better ads at: https://scotthall.co/youtube-ads-best-practices
Scott Hall created his guide to expand his online library of marketing frameworks and content strategies with a view to helping more entrepreneurs achieve their brand development goals. Leveraging video content as part of a multi-faceted marketing approach can connect your business to wider audiences and encourage customers to make a purchase decision.
By incorporating Scott Hall’s latest tips, you can increase engagement with your content. YouTube is the most popular video platform in the world, with over one billion hours of content consumed every day. The full guide discusses the primary advantages of YouTube as an advertising platform, including its easy-to-track metrics, targeted marketing, and inbuilt audience. You’re able to target consumers and prospects based on topics, client matches, similar audiences, affinity audiences, and daily life events.
The guide also explores the different types of advertising approaches that you can take with the platform. This includes skippable in-stream advertisements, non-skippable adverts, ads for video discovery, and ad bumpers - targeted, 6-second videos that are designed for fast engagement.
After establishing the fundamentals of YouTube advertising and the advantages it offers to businesses of all sizes, Scott discusses best practices that you can apply at all stages of growth. Tips include capturing audience attention within the opening seconds, adding movement to videos, or utilizing unanticipated sounds. Storytelling tactics are also covered, with the guide advising practicing specificity, adding emotion, and weaving open loops throughout the story.
Scott states: “Marketing forecasts tell us that video marketing is a trend to monitor year after year. However, video marketing is now more than just a fad—it's a necessity. And by a wide margin, watching videos online on YouTube is the most common activity. You're losing out if you're not utilizing YouTube advertising to take advantage of the platform's reach.”
Are you ready to take your YouTube ad campaigns to the next level? Read the full guide today!
Check out https://scotthall.co/youtube-ads-best-practices for any extra info you need!
