Add Emotional Intelligence to Your Marketing With These Empathetic PPC Solutions

Mar 31, 2021

Now is the time to put empathy back into your marketing campaigns. Mpath can help you to improve your paid advertising with tailored help with PPC advertising.

Do you feel like your marketing campaigns are lacking personality? Now is the time to rethink your approach and add a little empathy and build trust with your customers.

Mpath, a company specializing in empathetic marketing, announced updated services that take potential customers’ feelings into consideration.

Visit https://mpath.co for more information.

Mpath offers services related to pay-per-click (PPC) marketing. The company can help you add more of a personal touch to your paid advertising campaigns. The help offered by Mpath is also designed to achieve your performance-related objectives.

When working with Mpath, you’ll receive tailored solutions based on your specific needs. To get started, all you need to do is fill out a form on its website. After, you’ll be contacted by a member of the team to explore business relationship opportunities.

The company’s services are designed to get businesses thinking more about its audience and solving their problems. Most of the practices are based on building trust through understanding emotions.

Adding emotional intelligence to your marketing helps you stand out purely because not many companies are doing it at the moment. Other benefits include building a stronger bond with your customers, improving loyalty and meaning you don’t have to constantly focus only on expansive acquisition tactics.

Mpath’s empathetic marketing approach is complemented by its Social Impact Mission. This has two primary areas; the first is to teach young men to express their emotions more, and the second is helping incarcerated people rebuild their lives. The Social Impact Mission is a training course designed to help men pick up and demonstrate their marketing skills.

Mpath was founded in 2020 by Elliot Manson, an entrepreneur with a decade of experience in marketing. Elliot has worked with various companies, ranging from businesses listed on New York Stock Exchange to smaller, more local institutions. He founded Mpath after noticing that many traditional marketing methods had forgotten about empathy. The company is headquartered in Phoenix, Arizona.

Commenting on the company’s approach to customer-focused marketing, Elliot said: “For too long, traditional marketing has been about numbers and visibility alone. Some have lost sight of their customers, their pain points, and emotions.”

He added: “Marketing, to me, is magical. It has the power to change people’s lives, and adding emotion to campaigns can transform businesses. That’s why I founded Mpath, and that’s why I have every faith that we will help to make the world a better place.”

The approach to empathetic marketing is part of Mpath’s continued commitment towards encouraging companies to part ways with marketing practices that lack emotion.

Visit https://mpath.co/ to change the way your brand reaches customers.

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