You Can Launch Targeted LinkedIn Message Campaigns – Read This Software Report

Jun 10, 2021

Are you a small business owner struggling to get leads? Well, read this report to find out how the Castanet software can help you generate new leads through LinkedIn campaigns.

Is LinkedIn marketing too time-consuming for you? Discover the quick and easy way to create a list of leads and launch your next marketing campaign. Superior Outreach, a website specializing in providing high-quality digital marketing resources, has released a report covering the advantages of the LinkedIn lead generation software Castanet.

Go to to read the full report.

With many small business owners not being able to devote the time and resources required for effective LinkedIn prospecting, the recently released report was written to give you invaluable advice on how to utilize LinkedIn for lead generation.

Initially created as a business networking platform, LinkedIn has grown to become one of the most important business-to-business marketing tools in the social media space. According to HubSpot, the platform now has the highest visit-to-lead conversion rate of any social media platform; almost three times greater than Facebook.

While LinkedIn has been progressively building more features designed with B2B marketing in mind, identifying suitable leads to contact can still be a resource-intensive process. Castanet software provides automated list-creation and customized campaign processes that can save you significant time when seeking to identify and get in touch with new leads.

According to the report, you can use the platform’s several options for creating lists of leads. The first of these, ‘Sales Navigator search results’, requires a URL from a search conducted on LinkedIn.

The second option is to select a post that may be relevant or connected to your business or industry. Castanet can then create a list of leads that includes anyone who has liked the post, commented on the post, or both. You can also create a list based on your followers, or import a pre-made list.

The author also explains how you can use any of the methods outlined above to create a dynamic campaign with a customized process based on your list of leads generated by the software.

The new report advises using a simple three-step campaign that includes viewing the profiles of each lead on day one, following each lead on LinkedIn three days later, and then sending a message after several more days.

A company representative stated: “LinkedIn, the social marketing and networking system, is among the most effective options for generating sales leads. It offers a premium discussion forum on which to showcase your product or services. Castanet helps organizations automate LinkedIn outreach at scale with personalized series and messaging campaigns.”

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