What Brand Continuity Is And Why It Is An Important Part Of A Branding Strategy

May 25, 2023

Are you worried that your customers might be getting inconsistent or mixed messages from your brand? Then try some of the tips that El Segundo-based creative marketing agency LO:LA offers in its new report!

Risk-taking can sometimes pay off, but more often than not customers just want consistent products, services, and interactions. By being consistent, your brand keeps its customers happy and reaps many benefits, as LO:LA's new report points out.

The report aims to show how maintaining brand continuity can lead to increased customer loyalty and engagement. The report considers all channels your brand must be consistent across, both in-person and online, and provides tips for achieving this consistency.

Go to https://www.thelolaagency.com/2023/01/22/the-importance-of-brand-continuity to find out more.

The first benefit of brand continuity that LO:LA highlights is improved marketing efficiency. By being consistent with marketing efforts, your brand can quickly determine what is and isn’t working. This saves you time and money in the long run because you don’t have to take as many risks to capture customer attention.

Similarly, if your brand creates a consistent experience for its customers, you help build trust, loyalty, and brand equity. This means making sure that messaging is on brand across all channels, including in-store advertising, online ads, social media posts, PR materials, and customer service interactions.

Brand continuity can also affect your employees just as much as your customers. According to LO:LA, employees are more likely to stay in their jobs if they feel that their work is valued, appreciated, and important. By being consistent with branding, your business creates an identity that your employees can easily recognize and relate to, and as a result, many of them will be much more engaged and committed to their work.

To ensure your business has strong brand continuity, LO:LA recommends you develop a brand strategy so that all decisions you make reinforce each other rather than conflict with one another. Moreover, your brand needs to be flexible; having a strategy is encouraged, but if better ideas come up, you need to be open to considering them.

“Brand continuity is an essential component of your company’s brand strategy,” said a spokesperson for LO:LA. “It will help you build stronger relationships with customers and make it easier to scale your business. Yes, there are some risks involved with maintaining a brand identity over time-but we believe these risks can be mitigated through careful planning and thoughtful execution.”


If your brand needs help with brand continuity beyond what is offered in the report, LO:LA is happy to offer its services. Their creative marketing experts can help you develop your brand's strategy and identity, align your messaging and storytelling across all channels, update your platforms to accommodate this new messaging, and analyze how successful your marketing efforts are.

Their creative marketing team has already helped many businesses solidify their branding and improve their relationships with their customers. Recently, they have assisted notable businesses like Mr. Clean, Staples, L'Oreal, goodcook, and Urban Plates. If you'd like to see how they did it, LO:LA provides case studies on its website.

With connections to both London and Los Angeles, LO:LA has been offering its advertising and marketing expertise to a diverse group of clients since 2017. The company provides a variety of services, from brand and identity development to content creation and distribution.

If you build strong relationships with your customers today, they'll come back tomorrow! Learn more about how to do that by visiting https://www.thelolaagency.com/2023/01/22/the-importance-of-brand-continuity

Show Buttons
Hide Buttons
Web Analytics