All brands have ups and downs! It’s during the downs, however, when brands really need to assess their business and restore faith in their customers. Creative marketing agency LO:LA has six tips to help them do that.
No brand sets out to be negatively perceived by the public, but it can happen. What's important is how a brand responds to these setbacks. To help brands out, LO:LA has provided six steps they can take to try and improve their public perception.
If you run a business, the steps essentially teach you how to diagnose your perception problem and correct it using positioning, engagement, and monitoring. The steps also concentrate on the brand-audience relationship and how it can be used to affect positive change.
When your brand is negatively perceived by the public or the industry in which it operates, it’s usually for one of many reasons. Sometimes it has to do with the quality, affordability, or accessibility of your products and services. Other times it has to do with corruption, scandal, or problematic practices going on behind the scenes. Of course, each case is unique.
LO:LA suggests that the first thing your brand must do is try and identify the root cause of its negative perception. “Conduct market research to understand your customers’ perceptions and identify any issues with your product, service, or messaging,” it advised.
Once identified, you have to address the issue and quickly reposition your brand. This can involve refining your message, adjusting your audience, or modifying your product or service. According to LO:LA, the goal is to make your experience more positive and consistent across all channels and touchpoints.
Furthermore, LO:LA recommends that you try and re-engage with your customer base. Social media, customer service, and other engagement channels should all be utilized to build and repair relationships. You should also look to partner with influencers or organizations that align with your brand's values in order to regain credibility. All the while doing this, you should also be closely monitoring metrics to measure growth.
“My company recently suffered a few setbacks due to things out of my control,” said a satisfied LO:LA client. "Our customers didn’t necessarily lose faith in us, they just needed to know we were still alive and kicking. By engaging with them through events and social media initiatives we were able to emerge from a dark place in much better shape."
In addition to the steps, LO:LA also offers marketing services to try and help brands like yours repair their reputation. Through brand and identity development, website and digital platform enhancements, content creation, and campaigning, LO:LA can address many of the perception problems that your brands might be facing.
To demonstrate their capabilities, LO:LA's website features many case studies and success stories highlighting how their services have helped brands develop and improve. Recent examples of brands they've helped include Joyfull, Fresh Brothers, Complice, West Basin, Sprockets, Garden Fresh, and The Creative Coalition.
Visit https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception today and learn how you can get your brand back in the win column!
With connections to both London and Los Angeles, LO:LA provides unique creative marketing solutions influenced by the people and culture of both major cities. In addition to its services, the company maintains a weekly blog on their website called The Beat. It offers bespoke advice, tips, and strategies for brands looking to grow and have a greater impact.