Toledo Website Design & Digital Marketing Agency: Attract & Convert Customers

Aug 10, 2020

Expert website design by digital marketing agency, Unify MTS, helps Toledo, Maumee, and Perrysburg OH businesses attract and convert new customers.

Analysis of online search and buying behavior consistently indicates a clear connection between the quality of website design and attracting website visitors then converting them into buying customers. Unify Marketing & Technology Solutions (Unify MTS) leverages years of experience developing high quality, high performance business websites and explains why and how this works. 

More information about professional web design for business can be found on the company’s website: https://unifymts.com/ .

Surveyed website visitors correlate good website design with a good business. Conversely, most users say that if a brand has an unresponsive website, chances are their products are not worth giving a try. A website’s design and content have a significant impact on any business’s perceived credibility and quality, which is why business owners should consider consulting a web design agency to ensure success. At a minimum, a well-designed website should be mobile-friendly, well-organized, and easy to navigate.

Experienced, professional web developers Unify MTS explain that a website is absolutely essential for any business to be found by potential customers. A majority percentage of business purchase decisions start with a search on the internet. And in order to acquire customers, business owners must know where prospects look and how they search when they are in the market for the types of products or services the business offers.

Popular search engines Google, Yahoo, and Bing account for approximately 90 percent of all searches on the internet. And placement of a business website address on various promotional platforms dramatically increases the likelihood of attracting visitors who may eventually turn into customers. However, if a business has no online presence, it is selling products or services to only seven percent of their market – they’ve effectively reduced their brand’s market potential by 93 percent.

A well designed website provides a company with credibility. For any company to be reputable in today’s world, it must have an online presence. It is much more difficult for a business to gain the trust and confidence of potential customers when they either do not have a website, or it’s poorly designed.

Like an email address or a telephone number, a website is a useful tool used to share critical information about a business. A reputable web designer like Unify MTS can create a responsive and easy to navigate site that makes visitors comfortable and willing to try services offered by a business.

A website can also provide a platform for a business to analyze website visitor behavior and understand their customers better. Using online analytics tools, businesses can track customers’ needs as well as determine how they found the website.

In addition to highlighting valuable metrics, website analytics enable businesses to conduct a user flow analysis, which provides insight to how visitors click through and explore a website. Business owners can take action to gain or retain customers by fixing weak components of their online marketing strategy and take steps to boost sales.

A business website can provide a good customer service platform. Greater operational efficiencies can be gained by handling customer issues or questions online with a website. A Frequently Asked Questions (FAQ) section, can save time and money by enabling customers to find answers themselves before engaging expensive customer service staff. FAQs also provide more information to customers, resulting in positive customer relations.

Unify MTS knows from experience that there are several reliable aspects of bringing in potential customers and generating valuable leads with a website. An expertly-designed website should be able to fulfill its intended function of attracting and engaging visitors, and there are several components to be factored in when designing a website.

According to Unify MTS, critical factors include functionality, simplicity, consistency, color, and content. Web design must adequately accommodate the needs of the user by imparting the necessary information. Simple navigation is critical when it comes to retaining visitors. If a website is complex and inconsistent, visitors are more likely to give up their search and find what they need somewhere else. 

Unify MTS also advises businesses to find a theme color that matches their brand and influences the visitors’ behavior towards it. Even more important, businesses should consistently work to use compelling language and upload great content.

Effective lead generation, requires effective landing pages. Unify MTS explains that a business website’s landing pages should be designed correctly. After potential customers visit a business home page and consume the content, they should be prompted to purchase products or service offerings.

Experienced web developers like Unify MTS design landing pages with content that is focused on converting visitors to clients and giving a better user experience. They advise to eliminate any design features that don’t turn traffic into leads or clearly define all business services and the related benefits to potential customers. Design should minimize clicks required for visitors to reach the desired content from the homepage.

Visible and strategically placed calls-to-action are a requirement of good design, according to the Unify MTS team. A website should contain well-positioned links, buttons, or other calls-to-action. Web visitors should be helped to take further action, and it’s the web designers job to make that happen. It’s been proved that the best way to generate more leads is for businesses to simple ask visitors to try what their brand has to offer.

Great web design is critical in today’s business climate. Unify Marketing & Technology Solutions proves it can be done effectively and affordably by experienced professionals. More information about all their services can be found on their website: https://unifymts.com/

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