This El Segundo Creative Marketing Agency Integrates Ideas Innovation & Branding

Apr 11, 2022

London : Los Angeles (LO:LA) is a modern creative and marketing agency located in El Segundo, California. CEO and founder Nicholas Platt says for branding to be successful, it must be as innovative as it is meaningful.

This El Segundo Creative Marketing Agency Integrates Ideas Innovation & Branding

Ever wonder why, in a sea of brands, some have become household names? A lot of it comes down to the creative teams that brought them to life. CEO and founder of creative and marketing agency London : Los Angeles (LO:LA) Nicholas Platt says the most powerful ideas often come down to finding and conveying meaning in moments or ideas others might totally miss.

So how do you do that? In a series of articles, Nicholas reveals the secrets to branding success. In a nutshell, he says you need to prioritize the synergy that can be created when ideas, meaning, creativity, and company alignment all blend together.

If you're a business owner or marketing director considering your marketing and branding options, you want to know what powers concept development in a creative shop like LO:LA, and what a seasoned creative team can bring to your rebrand, refresh, or campaign needs.

London : Los Angeles (LO:LA) is a digital marketing agency recognized for blending big agency experience with the flexibility, attention, and “outside the box” thinking that defines their independent shop.

You'll find more about CEO Nicholas Platt's examination of the power of meaning, at https://www.thelolaagency.com/2021/09/08/the-power-of-meaning

If you're the founder of a startup, you'll want to read Platt's article about common branding pitfalls, at https://www.thelolaagency.com/2021/05/19/a-common-pitfall-for-startups

CEO Nicholas Platt founded LO:LA on the idea that a reimagined approach to advertising that finds magic in the moments that matter can make branding and marketing more accessible, relatable, and engaging. If you think about it, that makes a lot of sense. To quote Einstein, "The definition of genius is taking the complex and making it simple.” Knowledge, imagination, and the ability to blend and distill these moments so they resonate with your target audience is the trick.

Himself a multi-award-winning creative leader, Nicholas puts a premium on goal-oriented ideas that resonate. When you're partnering with a marketing and branding agency, you want a team that doesn't just throw ideas out there for the sake of "disrupting." You want a team that understands the power of meaningful creativity and meaningful ideas.

Find out more about creativity, at https://www.thelolaagency.com/2021/03/02/creativity-matters

In his article about the power of ideas, Nicholas says your brand is "a promise kept.” He says it’s not enough for a business to say it’s innovative, it must demonstrate innovation. Spotlighting Blockbuster and Kodak as examples of companies that didn't prioritize innovation, Nicholas says you've got to embrace ideas and continual idea generation if you're going to be sustainable and relevant. This is why a modern creative and marketing shop is integral to big brand success, they're idea machines and they keep you rolling.

You'll find more on this point at https://www.thelolaagency.com/2021/06/07/the-power-of-ideas

In his article “The Power of Meaning” Nicholas explains why some ideas fail while others will spark something in your target audience and make them want to partner with you. The buy-in, if you will.

The secret, says Nicholas, is that ideas need to be relevant if they're going to resonate with your audience. His team does this by elevating what might appear mundane at first blush and flipping the switch on your customers' experiences, helping you connect with your audience on a meaningful level. When you make that connection, you can become the name of the future.

A final feature in Platt’s three-part series focuses on the need for alignment between marketing and sales. Drawing from an article in Forbes Magazine, Nicholas reiterates that companies such as Apple and Pepsi are two brand names that demonstrate the power of a fully aligned organization.

You'll find more on that topic at https://www.thelolaagency.com/2021/04/22/getting-marketing-and-sales-aligned

And information about the need to pivot athttps://www.thelolaagency.com/2021/04/06/the-power-of-the-pivot

When clarifying alignment, Nicholas says, “Marketing is all about attracting potential customers through a singular brand story, and well-crafted messages, content, and imagery. Sales must take that story and make it meaningful and specific to prospects to convert audiences into customers.”

With the release of his three-part series of articles, LO:LA CEO and founder Nicholas Platt sheds light on some of the concepts that fuel his agency, transforming it into the modern and successful independent shop it is today.

Ready to get started? You'll find LO:LA's portfolio of work, at https://www.thelolaagency.com/work

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