El Segundo’s London: Los Angeles (LO:LA) is sharing tips on how to repair poor brand perception with its latest expert piece. Take the first step to repairing your brand by giving it a read.
What you think about your brand and what others’ thoughts about it are two different things. And the problem is that only one of those two matters—and your perception is definitely not the one that does.
London: Los Angeles (LO:LA) is looking to help businesses with struggling brands get back up on their feet with its latest piece: “6 Simple Steps to Positively Affect Poor Brand Perception”.
The article aims to inform business owners and individual brand managers about the options available to salvage a brand that is performing poorly owing to negative perception. And no, this is not your average listicle because the tips given here were drawn from the agency’s own experience working with many global brands.
And the best thing is it’s free. You can give it a read now at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception/
Brand perception refers to how consumers or the target audience perceive and interpret a particular brand. According to experience management company Qualtrics, it is “what customers believe a product or service represents,” and not “what the company owning the brand says it does.”
“It doesn’t matter if you or your team believe that your product is the best in your market. If your intended audience thinks otherwise, your own perception quickly becomes invalidated, and that will reflect on your bottom line, too,” LO:LA said in a statement.
In its latest piece, the agency offers you a number of steps that you can employ to “positively affect” a poorly performing brand.
One such step is monitoring your brand perception.
LO:LA explained that a brand’s status in the market is dynamic, with various factors affecting how it is perceived by onlookers. “Regularly monitor your brand perception through market research, social listening, and customer feedback to track progress and adjust your strategy as needed,” it advised.
Once a negative perception is established, the agency proposes identifying the root cause of it through methods like market research. Afterward, a number of initiatives can be taken such as calibrating its brand positioning, engaging with your customers, and leveraging partnerships with personalities like influencers and brand advocates.
And there’s no reason to rush. LO:LA cautioned against rushing the brand rebuilding process because this process takes a lot of time, effort, and patience.
WHY LISTEN TO LO:LA?
LO:LA is a creative agency specializing in creating branding strategies and designing the brand identity of businesses of all sizes. It prides itself on bridging “big agency” experience and the agility of a boutique firm to craft novel campaigns, which have received accolades from The American Advertising Awards, The Webby Awards, and Campaign Big Awards, among many others.
So for branding insights or help in identifying your brand voice or identity, lean on LO:LA!
Find out more about the agency and its approach at https://www.thelolaagency.com/
