Nobody likes being advertised to – so why not market your dental practice a little differently? Instead of wasting money on ads that people ignore until they expire, try content they’ll love, that never gets taken offline. It’s easy with The Happy Bluebird.
If you ask almost any marketing specialist, they'll tell you that creating less, high-quality content, is better than creating a whole mess of poor-quality content.
That's no surprise, who wants to go see a dentist with grammar and spelling mistakes in their marketing? That's not an issue with The Happy Bluebird though, their content is always created by real people, for real people, and edited by a team of marketing specialists. You can learn more about how that works at https://www.linkedin.com/in/john-laurito-sr-832a672a5
That's not a link to their website, by the way, it's direct to the boss's LinkedIn - so you can get an idea of who you're working with. Here's what you need to know though, in a nutshell.
We all know how traditional marketing works. First, you need a captive audience - because no one chooses to watch commercials, so we're already off to a bad start.
You could say that this strategy is the complete opposite of all that. Content marketing works differently, you don't need to capture your audience, or trick them into reading your content, they'll want to. They'll search it out, all by themselves, with no encouragement.
In a recent study, Semrush found that 97% of marketers achieved success with their content marketing in 2023. That's a ridiculous number, I know, but maybe people are just really tired of being forced into watching ads, and they're ready for something else.
Well, here's something else: This content is available in 6 formats for each campaign, including a news article, an informal blog, a brief podcast, a slideshow, an infographic, and a streaming video.
Now here's something important. According to The Happy Bluebird's specialists, these campaigns can be run individually, but they offer the most comprehensive results when used long-term.
Here's why: As each new set of articles is placed online on high-authority websites, the search engines find that new content has been created about your brand, which is interesting, relevant, and trustworthy. This results in the search algorithms giving each piece of content, and your primary website or sales pages, a boost in the search rankings.
Over the course of several campaigns, this strategy can help you to rank highly for even the most competitive search terms. You can choose to focus on a few keywords, or a wide variety, and The Happy Bluebird team will generate a selection of content, ready to be approved by you before it is placed online.
I've heard it all before, "Why take all this time with content, when ads are quick?"
Here's the thing, ads are quick, quick to show up, and quick to disappear, whether they helped out your business or not.
This content isn't an ad though, it's a page on a website and that means it does not expire, and never requires additional payments. The content will stay accessible online indefinitely, helping potential customers to find information about your business, and improving your search rankings.
You are encouraged to participate in the planning of your campaigns, but you don't have to. While the content creation team accepts suggestions for topics, keywords, and headlines, the entire process can also be completed with as little information as just your website URL.
With that, they should have all the information they need to write about your brand, services, products, and specials.
Taking the time to do things right pays off, whether it's brushing your teeth, or building your custom content. For the latter at least, The Happy Bluebird can help, just check out https://bluebird.clientcabin.com/
