Learn The Critical Role Creativity Plays In Brand Differentiation & Innovation

Jul 31, 2023

If you’re brand has been undervaluing creativity, have a read of LO:LA’s new guide and find out how creativity can help your business grow and succeed!

Creativity can often be the difference-maker when comparing an average brand to a great brand. But all brands, no matter their size or scale, should try and be creative with their business practices. That's the opinion, anyways, of El Segundo-based creative marketing agency LO:LA.

Their new guide shares five reasons why your brand should embrace creativity in its business efforts. The guide considers several different facets of a brand, from customer acquisition and retention to product development and innovation, and explains how creativity can be useful to each.

Go to https://www.thelolaagency.com/2023/03/12/making-the-business-case-for-creative to find out more.

A recent study by IBM found that 60% of CEOs believe that creativity is the most important quality to have when it comes to business success, more important than integrity (52%) or global thinking (35%). While not unexpected, studies like this—of which there have been numerous—continue to emphasize the link between creativity and business results.

According to the guide, the first reason why your brand should embrace creativity is differentiation. By creating unique and attention-grabbing marketing, you can emerge through all the noise and stand apart from your competition. Additionally, unique marketing is more memorable, and therefore, it sticks in the conscience and sub-conscience of the consumer more easily and for longer periods.

By utilizing a creative approach, your brand is also more likely to make marketing that is more shareable and viral. This is especially useful if you're a new brand trying to get your products and services recognized. By reaching a wider audience, you have more opportunities to connect with people on an emotional level, and in turn, earn their business.

Lastly, creativity is important because it encourages innovation. This is obvious when it comes to developing new products and services, but it also applies to things like business practices, social media usage, content creation, and team building.

“Creativity is essential when promoting your brand because it helps you stand out, be remembered, create emotional connections, be more shareable, and drive innovation,” said a spokesperson for the company. “By embracing creativity in your marketing efforts, you can differentiate your brand, build loyalty, and drive growth.”


LO:LA is a full-service marketing agency that has been providing professional branding and advertising solutions to clients from around the world since 2017. Since opening, the agency has helped several notable companies improve their marketing efforts, including Mr. Clean, Staples, and L’Oreal.

If you're brand is struggling with being creative, LO:LA offers a variety of services to try and help you out. Based on where your brand needs to improve, their team can assist with identity and storytelling, website and digital platform improvement, content creation, and campaign marketing.

For an all-in-one solution, LO:LA also offers its popular Brand in a Box service. This service, which is geared toward small- and mid-size brands, gives you a little bit of everything. The goal of Brand in a Box is to help your brand illustrate a clear vision, articulate its identity, and showcase its value to your customers.

Visit https://www.thelolaagency.com/2023/03/12/making-the-business-case-for-creative today and learn more about how you can unleash your brand's creative powers!

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