Instagram Ads Best Practices For Sales: How To Effectively Target Your Audience

Jun 6, 2024

Digital marketing professional, Scott Hall, is sharing how to create Instagram Ads that actually convert to sales in his FREE guide “The Dos and Don’ts of Instagram Ads”.

If you’re a small business owner who is thinking about trying out some Instagram ads, or maybe you’re not getting a high enough conversion rate on your existing ads, then you need advice from the digital marketing experts.

Access Scott Hall’s “The Dos and Don’ts of Instagram Ads” for free at        

Is Instagram Worth It?

Short answer? Yes!

Seventy-one percent of US businesses use Instagram as a promotional marketing tool, gaining access to the platform’s potential advertising reach of over 849 million users. That’s a potential customer base that small business owners simply can’t afford to ignore! 

In simple, easy-to-follow steps, Scott Hall’s guide teaches you how to create Instagram ads that will grab attention and convert to sales.

But don’t get stuck on just one way to shout about your business. Scott Hall encourages you to take an all-encompassing approach to your Instagram ads. Tips for trying a variety of methods and formats are included in the guide. 

Scott Hall’s Tips For Marketing Strategy.

The guide helps you to apply the broader principles of digital marketing, on which Scott Hall has built his reputation, to Instagram ads. You get step-by-step guidance on how to conduct testing and how to target ads for a specific audience and location. Hall says that we, as business owners, need to take the time to really get to know our audience. That way, we can create Instagram ads which speak to their interests and life needs.

Here's Scott Hall’s top tips on how you can refine your marketing strategy:

  • Identify your target audience: Know who your potential customers are. Their age, location, and interests matter.
  • Create a custom audience: Use Instagram's ad tools to define your advertising audience more concisely.
  • Test and learn: Continually refine your strategy based on customer feedback and ad performance.
  • Engage with your audience: This fosters loyalty and increases the chances of conversions.

Advice offered in the guide also includes using high-quality images for the ads and ensuring each ad has a clear call to action (CTA). No point making something amazing and then forgetting to direct potential customers to buying it!

Don’t Forget Your Website Shop!

In a similar vein, you also need to look to your webshop. If it looks shabby or confusing, then you’ll lose all that interest and trust you’ve built up with your super slick Instagram ad!

Creating an effective Instagram ad is achievable for everyone, however, all your effort is for nothing if your potential customer clicks through to a lackluster, low-fi, or confusing landing page. Scott Hall’s guide will teach you how to put yourself in the customer’s shoes and make the buying process as easy as possible from social media scrolling to shopping basket checkout.

So don’t wait, tap into that vast Instagram market today with all the professional advice you need from Scott Hall at        

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