Impact On AI On Voiceover Industry: Leader Examines Ethics Considerations

May 24, 2023

Do human voices still matter? According to the newest report by Voices, the answer is a resounding YES. Despite the advancement of generative AI, technology is not seen as a negative disruptive force in the voice industry.

Are you worried about the possible trajectory of AI in the creative field? How do you feel about software such as ChatGPT becoming more popular in mainstream media? Will AI eventually “take over” creatives in the future?

All these questions and more are answered in the newest report by Voices, called “AI in the Creative Industry: Balancing Excitement with Ethics in Content Creation”.

The leading voices online marketplace discusses the role of generative AI in the future and its potential effects on artists and creators. Going beyond traditional AI which was previously used to improve creative content made by humans, generative AI can create entirely new content based on an intuitive algorithm.

Read the full report at

There were initial fears that this technology would inevitably replace humans and cause a massive layoff in the creative industry. However, the new report suggests that many creatives believe that the advancements will only create more job opportunities for them. In particular, more humans will be needed to oversee, manage, and create strategic plans for the generative AI to follow.

More repetitive or lower-order thinking tasks, such as audio transcription or photo editing, have a higher likelihood of AI adoption. Conversely, skills such as brand development and video recording will still need to be performed by a human. The new report even suggests that 77% of respondents believe that generative AI may enhance human creativity.

Nevertheless, respondents of the study talk about the need for a more ethical approach to AI development. Though the technology is useful, it should also be carefully implemented to avoid a massively negative disruption. Moving forward, respondents of the new study suggest following a “three-C” framework for AI: consent, credit, and compensation.

This is especially important in the voice industry. Voices clarifies that AI-generated voices recreate actual tones and pitches made by professional voice artists and usually do not give credit to the original voice. The three-C framework is crucial for anyone looking to use generated AI for voice-overs, voice dubbing, or anything related to the voice industry.

That being said, Voices explains that generated AI may have the least impact on the voice industry compared to other creative industries because businesses still prefer hearing a real human voice.

Most, if not all, people can still distinguish an AI-generated voice from a real one. The report clarifies, however, that AI voices may become more popular for educational videos or audio clips, but creative projects that require a wide range of tones and pitches would still need a human voice.

As stated in the report, "The human voice is not easily replaced: while areas like copywriting might be a bit easier for AI to adopt, at this point, the human element that is attached to voice-over is still something that creators are not ready to have AI take on."

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