Social media marketing is a science in itself. If you’re looking for ways to improve your presence and performance across platforms like Instagram, Facebook & TikTok, plug into industry-leading expertise from Scott Hall.
Are you stumped when it comes to social media marketing? If you want to make the most of the unprecedented market reach it can give small businesses like yours, check out Scott Hall's latest best practice guide.
The highly-respected digital marketing consultant and e-commerce thought leader Scott Hall releases shares essential tips for devising social media marketing strategies for small business owners.
The guide offers you a detailed exploration of the essential elements of any successful social media campaign. The guide is the latest in a long line of informational pieces that can be found on the scotthall.co website, tailored to the needs of digital enterprise companies and entrepreneurs like you who want to get maximum returns on limited marketing budgets.
Make a little magic with your social media marketing. Get the lowdown on what it takes to get noticed on the major platforms with Scott Hall. More details at https://scotthall.co/social-media-marketing-best-practices
Scott's best practice guide highlights the unique brand-building opportunity that social media offers you, providing a global platform for innovative and unique ideas to shine, spurred on by the marketing power of influencers and zeitgeist-capturing viral content.
The article states that there are currently around 4.62 billion people using social media across the globe. This covers approximately 58% of the world's population. With his background in SaaS scaling and digital growth consulting, Scott Hall brings an experienced eye to the global possibilities of social platforms and how they can be exploited to level the playing field for your small business.
Scott stresses the importance of both determining and understanding your target audience before launching a campaign. This extends to details such as what age demographic they are, what occupations they have, and what income brackets make sense for your brand's products or services. Age also determines what kind of content will be most effective. The Z generation, for example, prefers visuals over text while older groups will favor a more traditional approach.
Other takeaways from the report include why it is crucial to choose the right social media platforms for a specific marketing campaign. Millions of younger customers can be found on TikTok, while platforms like Pinterest are tailor-made for aesthetically-pleasing images and tasteful products with a 60/40 user split in favor of women. Who are you trying to attract?
You also get insight into posting schedules, variety of content, securing username handles across platforms, collaboration with similar companies, brand tone of voice, and why performance tracking and eliciting feedback are key to maintaining your audience.
Scott writes, “One significant aspect where social media makes your business distinct from your competitors is that it enables you to attract unique customers, regardless of location. It also allows you to inform a larger audience about your brand, foster customer relationships, and learn ideas that may directly affect your business.”
Make your social media a whole lot easier with expert guidance from Scott Hall!
To learn more, and to access the full article, go to https://scotthall.co/social-media-marketing-best-practices
