How Visual Branding Builds Loyalty & Drives Engagement – Learn From Big Brands!

Aug 3, 2023

Learn how visual branding can help you build customer loyalty, increase brand awareness, and achieve your business goals in this report from London : Los Angeles (LO:LA).

Branding is not just for the big companies. As a small business owner, you can also benefit from a coherent visual brand strategy. With the competition for customers’ attention fiercer than ever, you need to put your best foot forward.

Luckily, LO:LA shares how visual branding can help you maximize name recognition and build a loyal customer base.

The agency discusses the vital roles elements like colors, typography, and shapes play in shaping customers’ perceptions and how you can utilize these visual elements to improve your brand awareness.

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Visual branding extends beyond your logo and tagline, to include even the subtle placement of images and use of elements that enhance customers’ experiences as they browse your website or interact with you on social media sites.

It’s not surprising that major corporations—from Dove to GoPro and Coca-Cola to Apple—understand the powerful impact of visuals in building brands that inspire customer trust.

And yes, LO:LA believes that even as a small business, you can learn from these companies and implement the same strategies to improve recognition.

To begin, you must first identify the type of message you want to convey and the emotions you intend to evoke in customers. Further, creating aesthetically pleasing content that can be shared across platforms can help you reach new audiences, since people are more likely to share content they like.

Visual branding is a key component of any rebranding campaign and it's normal to have some concerns about losing customers while your business undergoes these changes. Thankfully LO:LA addressed this issue, recommending that you dig into your customer data to better understand what they want and how this can guide your efforts.

"The message of your brand always needs to be clear. As long as you understand your clients, you will know what they want and how to use visual branding to improve," a representative says. "Remember, you are doing this because your customers expect more."

As a branding agency, LO:LA helps businesses of all sizes develop a unique identity that reflects their values, mission, and offerings. It combines the flexibility, attention, and cost-effectiveness of a small independent shop with the capabilities and expertise of a big agency to help companies build a brand that customers trust.

Ready to take your brand to the next level? Let LO:LA help you build an unforgettable brand that captivates your audience and drives results.

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