How To Make Customers Empathetic To Your Brand Using Engaging Storytelling

Jul 31, 2023

This new guide from London : Los Angeles (LO:LA) covers all of the most important considerations when you’re looking to build deeper, more meaningful connections with customers.

Are you struggling to build personalized, engaged audiences for your brand? The issue could come down to the story you’re communicating to your audience.

With this detailed guide, the award-winning London: Los Angeles (LO:LA) agency shares actionable steps you can take to build a better brand story.

Keep in mind that your story is not just the one you wrote in your brand guide; it involves every interaction you have with your audience. So there are a number of elements that you should consider.

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The guide continues LO:LA’s focus on story-driven marketing that creates meaningful audience connections. It argues that customer relationships are built on trust and loyalty, and communicating a good story is key to establishing this trust with more customers.

With 81% of consumers reporting they need to trust a brand before making a purchase, empathy has become a crucial component of marketing strategy. However, many brands struggle to build authentic relationships amid rapidly evolving consumer expectations. LO:LA’s guide aims to assist with this by unpacking the elements of empathetic communications.

Its latest piece emphasizes the importance of in-depth audience research to inform your messaging and outreach. By taking the time to understand customer demographics, values, and pain points, you can craft campaigns that demonstrate a commitment to knowing the people you serve. This context should shape not only creative concepts but also channel selection, partnerships, influencer relations, and more.

Another vital area is showing compassion through helpful resources and support services. For example, if you’re an insurance provider, you could create a site section with advice on navigating difficult health situations. Similarly, a food brand could provide healthy recipes to aid customers with dietary restrictions. By anticipating needs and offering utility, you demonstrate that customers’ well-being comes first.

Effective customer service is also integral to empathetic connection. LO:LA suggests listening carefully to questions and concerns, and then responding promptly with clarity and care. A thoughtful tone and transparent process for resolving issues reassure customers they are heard and valued.

A spokesperson for the agency states: “Storytelling is a powerful tool for inspiring empathy with customers because it allows brands to connect with their customers on an emotional level, communicate complex ideas in an understandable way, and demonstrate how their products or services can benefit the customer.”

Are you ready to stand out online and build an audience of super fans who trust your brand to its core? This guide can be your starting point.


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