As consumers and employees have re-emerged outdoors post-pandemic, investments in digital signage are becoming more popular. Want to get in on the trend? Check out R.E.D. Marketing Firm’s latest guide on the subject! You can also get in touch at +1-346-777-2147.
From digital out-of-home ads, QR codes, and holographic ads to shoppable video ads in retail malls and facial recognition screens at corporate centers, digital signage is popping up in urban, high-traffic areas all over the world. More and more businesses are seeing the value of such signage. If you want to hop on the holographic bandwagon, too, R.E.D. Marketing Firm has some advice for you in its latest guide.
Titled “Unlocking ROI Potential: Dynamic Pricing on Digital Billboards,” the guide explains the unique advantages that outdoor digital billboard displays' dynamic pricing has to offer you in comparison to that of traditional, non-digital billboards. Because traditional billboards have a single display, their pricing is less flexible than that of digital billboards, whose displays change according to location and time of day.
Read the report at https://redmarketingfirm.com/blog/post/unlocking-roi-potential-dynamic-pricing-on-digital-billboards
R.E.D. Marketing Firm's digital signage guide comes as, according to recent market research by Technavio, the global digital signage market is expected to grow over 33% this year, after exhibiting a steady uptrend since 2019. With increased market growth comes new technologies that will enhance engagements between you and your prospects and maximize your return on investment (ROI) in digital signage.
Such signage’s dynamic pricing allows you to precisely target desired regions or neighborhoods through highly tailored campaigns. You can reach the right people at the right time by strategically choosing billboards in high-traffic areas with higher rates during rush hours and others in low-traffic areas with more budget-friendly rates, the expert says.
With the flexibility to choose the timing and location of your advertising, you can optimize your marketing budget's mileage by adjusting your costs to actual demand more precisely than you would be able to do with traditional signage, R.E.D. Marketing Firm adds.
Billboard owners also benefit from dynamic pricing, as advertisers taking advantage of such pricing are more likely to employ underutilized billboards, thus increasing owners’ revenues and creating a win-win situation for both parties.
About R.E.D. Marketing Firm
The agency's team of professional, experienced digital marketers, strategists, and creatives collaborate to craft highly effective digital marketing campaigns customized to align with clients’ unique goals and objectives. Their services encompass many digital marketing disciplines, including digital billboard services, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, one-page case study content marketing, email marketing, web design and development, and more.
“At RED Marketing Firm, we prioritize building long-term partnerships with our clients, based on transparency, integrity, and trust,” a company representative said. “We believe in open communication, close collaboration, and maintaining a client-centric approach in everything we do. Our mission is to help our clients achieve their business objectives and exceed their digital marketing goals, while providing exceptional customer service and support.”
Captivate more customers and grow your business with the dynamic pricing options of outdoor digital signage! Imagine the business you could attract with precisely located and timed displays of your company's website, promotional videos, marketing messages, and more!
Start growing your business today with R.E.D. Marketing Firm's digital billboard services at https://austinguidered.com/dt_listing/r-e-d-marketing-firm/
