Experts Explain The Advantages Of SEO Over PPC Advertising In Hatfield, PA

Sep 16, 2021

Small and medium-sized businesses in Hatfield, Pennsylvania, can still achieve highly effective returns from a traditional SEO campaign, says the digital marketing experts at Lansdale-based Fulcrum Concepts, LLC.

You don’t need to spend a fortune to have an effective digital marketing campaign! Lansdale, Pennsylvania-based web-design and digital marketing agency Fulcrum Concepts has launched a new report explaining why SEO is such an important consideration.

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As an increasing number of businesses consider the viability of paid advertising, the recently released report discusses the benefits that traditional SEO approaches can still have for your business in the digital marketing space.

Search engine optimization (SEO) refers to the process of adapting your business’ online footprint to provide it with the most favorable results when someone is searching for related goods or services. Results shown that are not paid-for ads are known as ‘organic’.

Having extensive experience in local SEO and Google My Business improvement projects for small and medium-sized companies, Fulcrum Concepts draws on in-house knowledge to compare the advantages of organic search results against pay-per-click marketing campaigns.

As the author explains, pay-per-click (PPC) advertising is an effective form of marketing. However, the report also asserts that the amount of traffic generated through this approach is generally less than organic results will achieve.

As the name suggests, if your business utilizes PPC advertising through Google, you must pay a certain amount of money for each time your ad is clicked. More competitive keywords will generally require an increase in the amount to be paid, which can become prohibitive for smaller businesses.

In comparison, Fulcrum Concepts points out that SEO will rank your website based on the user’s search intent. The algorithms involved identify what the user is searching for and provide results based on a range of factors including keywords, location, and Google My Business Listings.

Given the complexity involved, an effective SEO campaign takes time and will probably not generate results immediately if the niche is competitive. However, the author also states that this form of digital marketing will increase in effectiveness over time and a well-structured initial campaign will pay you dividends into the future.

As digital marketing specialists, Fulcrum Concepts provides small and medium-sized businesses with transparent, data-driven SEO and Google My Business processes that ensure cost-effective returns.

A company representative stated: “The majority of web searchers will choose to click on a natural organic result versus an ad. So, SEO has a better chance of attracting clicks versus an ad shown on the same page.”

Discover how the team at Fulcrum Concepts can help your business grow! Click on so you can learn more!

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