Establish Strong Brand Mission & Image Across Channels With Help From This Guide

Jan 29, 2023

If you run a business and you’re having trouble reaching customers or attracting talent, let the creative marketing experts at London : Los Angeles (LO:LA) help you elevate your company’s branding!

Establish Strong Brand Mission & Image Across Channels With Help From This Guide

It is not easy to build a brand for a business, so why not get some help from the professionals at LO:LA?

The creative marketing agency is revealing successful strategies for creating a strong and consistent brand, ensuring your values and mission align across all platforms. In their latest guide, the team also highlights the benefits of implementing and maintaining an effective brand messaging framework.

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If you run a business, you probably spend a lot of time, money, and effort on building a dependable and recognizable brand. Research shows, that consistent branding can improve revenues by as much as 33%. But similar studies suggest that you only have, on average, 5 to 7 interactions to make an impression on customers. This means that while your branding must be consistent, it also has to be attention-grabbing.

To do this, LO:LA recommends that you follow a few guidelines. Firstly, you need to develop a checklist for building brand identity and maintaining consistent messaging. This checklist should outline the story of your brand, communication methods, mission statement, brand toolkit, company culture, and marketing requirements.

The brand toolkit, specifically, is a component LO:LA encourages you to focus on. “The brand toolkit includes all of the colors, logos, slogans, corporate graphics, and branded templates that your business will utilize in its marketing,” said a spokesperson for LO:LA. “To set your brand apart, these elements need to be powerful and impactful, but also compatible and interchangeable on all platforms.”

Once you establish your brand checklist, you need to roll it out across all marketing touchpoints. These touchpoints should be diverse in their audience to ensure maximum reach and can include such channels as social media, public relations, product placement, and events. You must also educate your employees on how to represent your brand through their customer service and support.

Content on these channels should integrate your brand mission as much as possible. Customers are savvy when it comes to sifting through the authentic and fake, so you must convince them that you stand behind your words so you can gain their trust.

According to LO:LA, strong and consistent branding is crucial when it comes to acquiring and retaining both customers and employees. If you're in a highly competitive space, a strong brand image can separate you from your competitors and establish you as an industry leader, ultimately resulting in higher revenues.

"The most significant benefit of brand consistency is that it creates reliable connections and guarantees longevity in the business," said a spokesperson for LO:LA. "It’s crucial for any company that wants to be taken seriously in their industry or by the consumer market at large to commit to high-quality branding—especially if you plan on staying ahead of the competition."

About London : Los Angeles (LO:LA)

LO:LA has been providing advertising and marketing expertise to a diverse group of clients since 2017. For their efforts, they were selected in the Clutch Global 1000, a list of the firm’s top 1% of companies.

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