Can your company prosper while also making a positive impact in the world? This webinar from IdeaPros, a leading consulting firm, explains the basics of purpose-driven entrepreneurship.
Capitalism gets a bad rap these days. Yet many businesses thrive while making the world a better place. IdeaPros’ webinar on purpose-driven companies shows you how to do it!
Featuring IdeaPros executives Fred Cary and Tessa Ashford, the video guides you through the challenging but critical process of finding your purpose. Specifically, it offers actionable steps to find what truly matters to you and build a business model around it.
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According to Cary, the consultancy’s CEO, purpose-driven companies are more sustainable as leaders are not solely motivated by profit. Moreover, this approach often leads to untapped niches, which in turn creates promising market opportunities for you.
MORE THAN JUST PRODUCTS
Beyond a mere lofty ideal, grounding your venture on a specific mission has proven to be a winning business model. Research shows that 58% of purpose-driven organizations grew by at least 10% in three years, versus only 42% for non-purpose-driven enterprises.
Cary notes: “These results are hardly surprising. One study shows that consumers are four to six times more likely to purchase products from a purpose-driven company. In short, people expect much more from companies these days, meaning business as usual simply won’t do anymore. To thrive, you need to stand for something that matters to your customers.”
KINDS OF PURPOSE-LED BUSINESSES
The webinar also includes a section that tackles internally and externally purpose-driven businesses. It explains how the former can foster a healthy work culture that benefits your employees, while the latter pertains to actions that benefit the planet and society. While Cary notes that adopting either model involves an upfront cost, it has long-term benefits for your venture’s bottom line and reputation.
EXAMPLES WORTH EMULATING
To conclude the training video, the hosts provide examples of successful purpose-driven enterprises. These companies were chosen specifically to highlight that businesses can indeed balance growth with societal impact. They also cover a range of industries and have varying missions, giving you multiple templates to emulate.
Being an entrepreneur is never easy. But having a meaningful mission will make all your efforts worth it. Watch the webinar today and unlock your full potential as a business owner!
IdeaPros is a leading consulting firm with extensive experience working with early-stage startups. Its team of diverse experts offers coaching so that you can find your purpose and mission. If you wish to get in-depth mentorship, sign up at https://www.ideapros.com/start-now