Embrace School Content Marketing For Kindergarten & Middle School Tour Growth

Mar 6, 2023

If you’re considering a new marketing approach to grow your school, get more students, or engage your parent community – Behind the Work is here to help! Just see the impact they had working with Santa Fe Christian Schools!

Embrace School Content Marketing For Kindergarten & Middle School Tour Growth

Whether you want to alert families to the advantages of learning at your institution, or you're looking for a multimedia marketing approach to increase engagement, Behind the Work can help. The versatile digital marketing agency will create fully branded campaigns to put your school front and center in parents' minds!

The agency recently worked with Santa Fe Christian Schools (SFC) to create a hugely successful marketing campaign. You can read all about it in the full case study, which shows how the team created a multi-faceted campaign focusing on kindergarten and middle school.

Get all the details at https://behindthework.com/resource/private-school-marketing

With this release, the Illinois-based marketing agency continues to expand its case study library with a view to educating potential clients on the growth potential of expert-led content marketing.

Santa Fe Christian Schools (SFC) had an in-house marketing team prior to contacting Behind the Work but realized it lacked the necessary resources to achieve its goals.

The aim of the campaign was to increase tours booked for kindergarten parents, drive more tour signups for middle school families, and create a more engaging online presence for current parents.

Marketing strategies included designing an ungated pillar page to provide value to interested families. The intention was to build an asset that showcased the personalized learning opportunities available through an alternative to public schooling.

Behind the Work also created a 'Kickoff Questionnaire' to provide more tailored guidance and resources, and allow SFC to get deeper insights into their leads. Alongside this, a weekly podcast was created to keep current parents more engaged.

Private Christian schools are increasingly turning to content marketing to attract and engage prospective families while also nurturing their existing community, explains Behind the Work. By leveraging the power of storytelling, your school can showcase its mission and values while evangelizing your current families as well.

A spokesperson for SFC said: "They had great ideas for different content pieces to target each group, and I think more than anything, it permitted us to just target a group instead of trying to be everything to everybody. It focused us and was a change from the blanket approach we had taken in the past."

About Behind the Work

Behind the Work offers a full range of digital marketing, branding, and storytelling services. It provides tailored marketing campaigns for businesses across sectors and helps you to establish a stronger web presence.

Are you looking to build a more engaging online presence for your school or business? Get in touch!

Check out https://behindthework.com for any extra info you need!

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