If your brand’s marketing efforts desperately need an injection of creativity, check out what creative marketing agency LO:LA has to offer!
In this day and age, it's not enough for your brand to just have plain old marketing—your campaigns need to be unique, memorable, and shareable! If you're skeptical, let creative marketing agency LO:LA explain why.
Their new report shares five reasons why thinking outside the box in marketing is essential when promoting your brand. The report also examines how creative marketing efforts can help your brand differentiate itself from competitors and drive growth.
Go to https://www.thelolaagency.com/2023/03/12/making-the-business-case-for-creative to find out more.
Most industries have reached a saturation point in terms of market share; generally speaking, a few big companies will dominate an industry while smaller companies compete for what’s left. For these smaller companies, finding ways of standing out is imperative if they want to grow and compete. As LO:LA’s new report suggests, using creativity in marketing efforts is one effective way of doing this.
According to LO:LA, marketing needs to be unique and attention-grabbing if your brand wants to set itself apart from its competition. The more creative and unexpected that marketing is, the more likely it will be remembered and affect purchasing decisions.
Creative marketing efforts are also more likely to foster a deeper connection with your brand’s target audience. By using storytelling, humor, or other emotional triggers, your brand increases its chances of building strong relationships with its customers. Additionally, funny and thought-provoking content tends to be more shareable, which ultimately expands the reach of your brand.
Creativity and outside-the-box thinking lead to new ways of problem-solving, which is beneficial to your brand both in the short and long term. A willingness to take risks can also inspire and encourage your employees and customers to express themselves in different ways.
LO:LA is a full-service agency with roots in London and Los Angeles. They work with B2C and B2B brands—including start-up, emerging, mid-size, and established businesses—to provide creative marketing solutions that are affordable, innovative, and resonant.
Their brand and identity development, website and digital platform enhancement, content creation, and social media solutions help brands tell their stories in unique and engaging ways. They also offer a Brand in a Box package, which is a one-stop option that includes all the aspects of a successful brand, from brand identity and audience definition to logo and website design.
LO:LA has helped many brands better utilize creativity in order to improve their exposure and grow their business. A recent example is Sprockets, a software development company in Charleston, SC that came to LO:LA looking to diversify its marketing efforts.
"We wanted to reimagine how our product was represented in the marketplace, as well as take a fresh look across the board at how we describe ourselves," said Chad Troutman, CMO of Sprockets. "[LO:LA] did the rebrand and the website in two months without sacrificing quality. I never felt like I was giving up value for expediency. LO:LA reimagined their usual process, and thanks to some guarantees from me about responsiveness on our side, we worked as true partners. I'll stake my success on them and put my name next to theirs any time."
Get creative with your brand's marketing today by visiting https://www.thelolaagency.com/2023/03/12/making-the-business-case-for-creative
