dMerch to Release First Muhammad Ali Digital Collectibles.
Never Before Seen Photos of “The Greatest” Available for Digital Collection on the WAX Blockchain
The Worldwide Asset eXchange (WAX) s partnering with world-renowned photographer Christina Jansen and Dublin-based NFT agency, dMerch.io to bring to life the Muhammad Ali Series 1 digital collection. The collection contains 136 unique digital collectables, all showcasing the vibrant personality of Ali himself and will be available on WAX blockchain starting on August 10, 2021 at 1pm EST / 10 am PST.
Throughout his iconic 21-year professional career, Ali was unconventional and incredible for the world to watch. He was an Olympic gold medalist, accumulated 56 victories, and was the first boxer in history to claim the heavyweight championship belt three times.
In 1986, Jansen and Ali met for the first time at a commercial shoot at Fulham Studios. Instantaneously, the duo connected, and Jansen admired Ali’s humble nature. Since her encounter with Ali, Jansen has gone on to photograph celebrities, athletes, and fashion icons.
“Photographing Muhammad Ali was one of the most inspiring jobs ever. Over a period of two weeks on and off the set witnessed how he treated everyone who approached him the same. It didn’t matter to Ali where one came from or what they did. Being blessed to have the chance to talk to him and get to know this great man like a close friend. Ali discussed his Philosophy in life - If one reaches for the moon one might end up next door, but if one reaches for the stars one will get to the moon. He encouraged others to reach for their goals and not be afraid to take risks in life,” said Jansen.
Adam Bouktila, COO for dMerch, praised Christina’s photographs which have not been seen by a wider audience:
“This collection is amazing for the close connection between Ali and his photographer. These are not paparazzi shots taken at random. These are beautifully crafted images taken over a two-week period where subject and artist forged a close and powerful connection. The connection makes the images come alive.
“And with NFT technology can now share these images with the world. As a Mohammed Ali fan this is a huge privilege for DMerch to be involved in this project.”
Since his passing in 2016, Ali’s life and love for mentoring others will be revealed through Jansen’s intimate, never-before-seen photographs for fans to collect and enjoy as digital collectibles on the WAX Blockchain. In her very first WAX collection, Jansen will offer the proceeds of an extremely special “Boxing Futures” pack featuring a single, ultra-rare Muhammad Ali digital photograph to aid Boxing Futures, an organization that aims to help disadvantaged youth by providing a safe space for them to improve their physical and mental health through boxing all while learning to build relationships and find motivation.
Source: Plato Data Intelligence. (Https://PlatoAistream.net)