If you’re struggling to get your business noticed online despite spending thousands on ads… well, it could be time to try something different. Here’s an alternative method that a lot of small businesses are seeing great results with.
Most businesses throw money at ads, hoping something sticks, but 87% of customers research online before buying anything. Which means you're competing for attention in a very crowded space!
What if there was a way to get your business found organically – without constantly paying for clicks – by positioning your content where your customers are already looking? Hyper-targeted content marketing can really make a difference.
When you rely on other marketing approaches, here are just a few of the problems you're dealing with...
Without a bigger content plan, you could get stuck paying for ads over and over without building the kind of long-term visibility that actually establishes you as the go-to expert.
The approach that actually works involves creating different types of content – think news articles, blog posts, videos, and more – then putting all of that on high-authority platforms where people already go.
When your content shows up on well-known platforms, you get the benefit of their search rankings and the trust readers already have in them.
Some agencies, like MediaRise, specialize in figuring out exactly what customers research and then publishing targeted content all over the internet. This create-repurpose-distribute approach lets you get visibility where your specific customers are searching online.
One medical device company using this approach saw traffic go up by about 20,000% over 12 months, with monthly sales growing from around $48,000 to $735,000. This led to an annual sales jump of $8,300,000 – showing how smart content placement across high-authority platforms can drive serious business growth!
If you're tired of throwing money at ads that don't give you lasting results, think about how smart content placement could work for your business. Learn more about advanced content marketing strategies at MediaRise's website.