Is your DeFi startup struggling to take off because of lack of interest? If reputation (or the lack thereof) is hurting your chances of getting funding, you need MediaRise’s content solution on hand.
Terra-Luna, Celsius, Iron Finance, Wonderland.
None of these may seem familiar to people who don't own crypto, but for those who were on board two or three years ago, they know that DeFi's reputational crisis started with these names.
DeFi, while still very much alive, has lost a bit of its luster, thanks to high-profile collapses and scandals that continue to haunt the industry.
MediaRise, a tech-oriented marketing agency in New York, knows that the innovative new projects in this space deserve the light of day, and because of this, it has developed the perfect strategy and service for startups seeking visibility and legitimacy. Learn more at https://mediarise.clientcabin.com/app/defi-distribution
Today, the DeFi space is characterized by cautious rebuilding.
After a series of high-profile collapses, scams, and regulatory crackdowns from 2022 to 2024, public trust in DeFi has been significantly eroded. Investors are more skeptical, regulators are watching closely, and the media has turned its gaze to something else entirely.
While innovation is unceasing within the sector, many startups face an uphill battle in gaining credibility, attracting funding, and building a loyal user base.
Can content marketing help address DeFi's reputational crisis? MediaRise believes so and has since adapted its Create, Repurpose and Distribute strategy into a service designed to address DeFi's PR woes.
The Create, Repurpose and Distribute model directly addresses the industry's reputational issue through the production of professionally crafted, multi-format content such as articles, short video clips, podcast segments, and slideshow presentations, and publishing it across a curated network comprising established media outlets and popular blog publishers.
The agency maintains the quality of its output through a process blending expert-written content with automation tools that repurpose the base text into different types of assets.
MediaRise explained that by appearing across its network of trusted publishers, you'll be able to amplify your startup's message and demonstrate credibility to potential investors and your prospective customers.
“DeFi startups start their journey on a severe handicap, no thanks to high-profile failures that have taken away trust from a sector that was supposed to be the future of finance,” said a spokesperson for MediaRise. “While our service cannot solve this issue for the industry, it can help you establish the legitimacy of your project through professionally crafted content placed on platforms decision makers and your future customers frequent.”
The Create, Repurpose and Distribute model was originally intended for small businesses. Clients in other sectors have experienced dramatic growth in online engagement, with some clients seeing double-digit percentage increases in site traffic soon after applying the model.
If you're part of a DeFi startup planning a fresh funding round or looking to build hype around a planned launch, MediaRise can help you develop a custom content marketing campaign based on Create, Repurpose and Distribute.
To get started, book a free consult with the MediaRise team at https://mediarise.clientcabin.com/app/proposal
